Curated News
By: NewsRamp Editorial Staff
September 23, 2026
Havana Roasters Coffee Opens Hollywood Flagship Cafe
TLDR
- Havana Roasters Coffee opens its first licensed Hollywood cafe, expanding the Cuban coffee brand into a major media market for growth.
- Havana Roasters Coffee Companies Inc. opened a soft-format flagship cafe in Hollywood, generating licensing fees and equity returns.
- Havana Roasters Coffee brings authentic Cuban coffee and pastries to Hollywood, creating jobs and cultural connections in the community.
- Havana Roasters Coffee's new Hollywood cafe features a walk-up window for late-night Cuban coffee and scratch-made pastelitos.
Impact - Why it Matters
This opening matters because it shifts Havana Roasters Coffee Companies from a wholesale and licensing model to direct consumer engagement, potentially driving higher margins and brand equity. A successful Hollywood flagship can validate the brand’s appeal outside its South Florida base, paving the way for franchising and new product lines. For shareholders, the equity stake and licensing fees offer a tangible return on the two-year build-out, while the location’s visibility could generate earned media and awareness that benefit all sales channels. If the concept proves replicable, it could accelerate growth in the competitive specialty coffee market.
Summary
Havana Roasters Coffee Companies Inc. (OTC: THRC) has opened its first licensed Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California. The cafe, located at 5931 Franklin Avenue, began a phased soft opening with a formal grand opening to be announced later. The launch marks the culmination of more than two years of lease acquisition, design, permitting, and build-out, transforming the project into an operating, revenue-generating store. Under HRC’s license to HRC Hospitality Corp., the Company earns licensing fees and holds an equity stake, giving shareholders a direct interest in the flagship’s success.
The Hollywood location brings an authentic Cuban Ventanita experience to a modern cafe setting. It features the Company’s artisan-roasted cafecito, colada, cortadito, and café con leche, alongside a scratch bakery producing pastelitos and traditional desserts on site. A sandwich bar serves Cuban classics built to order, while a walk-up window is designed to extend service into evening and late-night hours on one of the busiest corridors in the Hollywood Hills Franklin Village area of Los Angeles. Initially, the cafe is operating with a limited menu and controlled volume as the team fine-tunes systems and training under real customer conditions. The full menu and extended hours will follow.
Gabriel Martinez, Chairman and CEO, emphasized the strategic significance: “We didn’t spend two years building this store to open it quietly – we opened it carefully. Miami taught the country what Cuban coffee is. Hollywood is where we introduce it to the rest of the world – one window, one cup, and one customer at a time.” Management believes the flagship advances four key objectives: proof of concept beyond South Florida in the nation’s second-largest media market, a replicable template for a credible franchise offering, a product laboratory to test packaged goods and ready-to-drink concepts, and brand visibility that supports every other channel. The opening represents a structural change for HRC, as the brand moves from being only licensed, roasted, and distributed to being experienced directly by consumers. For more information, visit thehrccompanies.com.
Source Statement
This curated news summary relied on content distributed by NewMediaWire. Read the original source here, Havana Roasters Coffee Opens Hollywood Flagship Cafe
