Curated News
By: NewsRamp Editorial Staff
October 19, 2026
Green Choice Proteins to Launch Plant Protein Powders on OneLavi.com
TLDR
- Green Choice Proteins enters the U.S. market via OneLavi with high-protein, clean-label powders, gaining an edge over competitors.
- The launch involves selling three plant protein powders on OneLavi, followed by an Amazon launch and additional retail distribution.
- The expansion offers U.S. consumers clean-label, Australian-made plant proteins with no artificial additives, supporting healthier daily routines.
- Each serving of Green Choice Proteins powders delivers over 34g of plant protein from Australian-grown peas and faba beans.
Impact - Why it Matters
This news matters because it signals the arrival of a new clean-label, Australian-made plant protein option for U.S. consumers who prioritize ingredient transparency and everyday nutrition. Green Choice Proteins' entry into the U.S. market through OneLavi, with Amazon planned, increases competition and choice in the plant-based protein space, potentially pushing other brands to emphasize clean ingredients and functional benefits. For consumers, it means greater access to products that combine high protein content with no artificial additives, catering to those who seek convenient, trustworthy nutrition for smoothies, baking, and daily wellness routines. The move also reflects the growing globalization of the plant-based market, as a family-owned Australian company leverages e-commerce to reach American shoppers directly.
Summary
Green Choice Proteins, an Australian plant-based nutrition company, has announced that its products are coming soon to OneLavi.com, marking its first planned U.S. consumer availability. The launch will introduce three Australian-made plant protein powders to American consumers through the online retail platform. The company views OneLavi as an important first step in a broader U.S. expansion strategy that also includes a planned Amazon launch and opportunities for additional retail distribution. "Making Green Choice Proteins available to American consumers is something we've been working toward, and OneLavi represents an exciting first step," said Puneet Chawla, Founder of Green Choice Proteins. "We want to introduce our approach to plant-based nutrition to a new audience, with products that combine quality ingredients, enjoyable flavors, and the convenience people look for in their everyday routines."
The three products planned for OneLavi are Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each offers around 35 grams of plant protein per serving, is made with Australian-grown pea and faba proteins, includes omega-3 from linseed, and contains no artificial colours, flavours, or fillers. The vanilla and salted caramel varieties provide 34.9g of protein, while the chocolate option offers 35.3g and features pure cocoa powder and coconut milk powder. All three are manufactured in Victoria, Australia, and are designed to fit into everyday routines such as smoothies, oats, and baking.
The OneLavi announcement follows Green Choice Proteins' participation in the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where the company introduced its Australian-made products and brand philosophy to U.S. retail buyers. The company's U.S. strategy combines direct consumer availability through e-commerce with ongoing efforts to develop relationships across additional retail channels. Green Choice Proteins has also announced plans to bring its products to Amazon, providing another potential avenue for reaching consumers as its U.S. presence grows. "Our goal is to build Green Choice Proteins in the United States step by step," added Chawla. "OneLavi gives us an opportunity to begin reaching consumers directly, while our recent ECRM participation and plans for Amazon are part of a larger effort to introduce the brand across multiple retail channels." For more information, visit Green Choice Proteins.
Source Statement
This curated news summary relied on content distributed by Newsworthy.ai. Read the original source here, Green Choice Proteins to Launch Plant Protein Powders on OneLavi.com
