Kingfluencers and naoo to Showcase Influencer Marketing's Role in Omnichannel Retail

Switzerland’s largest influencer marketing agency, Kingfluencers AG, together with its parent company naoo AG, will present new perspectives on influencer marketing in retail at the Swiss Omnichannel Forum on 21 October 2026 at The Dolder Grand in Zurich. Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will deliver a presentation titled “From Feed to Store. From Store to Loyal Customer,” demonstrating how influencer marketing can be leveraged across the entire customer journey – from initial inspiration to purchase and long-term customer loyalty. The forum brings together leading representatives from retail and technology, including Zalando, Manor, Globus and SAP, and focuses on the future of retail and the convergence of digital and physical customer experiences.

Kingfluencers, with a network of more than 4,000 creators and over 300 brand clients, helps companies authentically engage target audiences and achieve measurable marketing objectives. Wolfensberger will show how creator content, community building and targeted customer activation can extend beyond traditional social media to drive purchasing decisions and physical store visits. The naoo social media platform complements Kingfluencers’ services through so-called naoo Worlds, where brands can build digital communities, connect creator content with products and events, and engage audiences long-term. Wolfensberger explains: “Influencer marketing has become one of the most powerful tools in modern brand communication. Kingfluencers combines creative excellence with extensive experience and a unique creator network. Through innovative approaches and technologies such as naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results.” The participation underlines the companies’ ambition to shape the future of influencer marketing.

naoo AG, headquartered in Zug with 41 employees and listed on the Düsseldorf Stock Exchange (ticker: NAO), is building a creator-led media and activation ecosystem that connects digital attention with real-world outcomes. Together, naoo and Kingfluencers combine platform innovation with industry-leading expertise in creators, campaigns and brand storytelling, creating new funnel extension opportunities between digital campaigns and real-world interaction. The original release is available on www.newmediawire.com.