Curated News
By: NewsRamp Editorial Staff
October 16, 2025
Graze Craze Launches Wine Pairing Boards with Sommelier Expertise
TLDR
- Graze Craze's new Wine Pairing Board offers a competitive edge for entertaining with professionally curated charcuterie and sommelier-approved wine pairings.
- Graze Craze partners with sommelier Warner Boin Dowlearn to create charcuterie boards with a pocket guide that systematically explains wine pairings for different foods.
- This collaboration makes sophisticated wine pairing accessible to everyone, helping people build confidence and create memorable shared experiences at home.
- Graze Craze combines artisanal charcuterie with a sommelier's wine expertise in three board sizes perfect for spontaneous gatherings or planned celebrations.
Impact - Why it Matters
This collaboration democratizes wine pairing knowledge that was previously accessible primarily to connoisseurs or restaurant professionals. For consumers, it means being able to host sophisticated gatherings at home without the stress of selecting appropriate wine pairings, potentially saving money on restaurant markups while gaining valuable education. The timing ahead of the holiday season provides a perfect solution for entertaining during peak social periods. As charcuterie boards continue to trend in home entertainment and social media, this partnership elevates the experience by adding educational value that builds consumer confidence in an area many find intimidating. The approachable format through social media platforms like TikTok and Instagram makes wine education more accessible to younger demographics who might otherwise avoid wine culture due to perceived snobbery.
Summary
Graze Craze, the nation's largest charcuterie franchise known for its handcrafted boards, boxes, and catering services, has launched an innovative Wine Pairing Board in partnership with certified sommelier Warner Boin Dowlearn of Confidence Uncorked. This first-of-its-kind charcuterie experience combines Graze Craze's signature grazing boards with Dowlearn's wine expertise, featuring a selection of sweet and savory foods accompanied by a Pocket Guide to Wine Pairings. The collaboration aims to make wine pairing approachable and enjoyable for consumers, removing the intimidation factor often associated with wine selection while maintaining the high-quality standards Graze Craze is known for among charcuterie enthusiasts.
The new offering comes in three sizes to accommodate various occasions: a Large board for corporate events or large private tastings serving up to 20 people, a Small board for intimate gatherings of up to 10 people, and a Picnic Box designed for date nights or girls' nights in serving up to four people. Each board includes Graze Craze favorites ranging from premium meats and cheeses to fresh fruits, vegetables, house-made sauces, dips, jams, and indulgent chocolates. The partnership with Dowlearn, who has built a significant following on TikTok and Instagram through her engaging approach to wine education, ensures that customers receive professional guidance in an accessible format that complements the charcuterie experience perfectly.
Available nationwide at participating locations for in-store pickup, delivery, and catering, the Wine Pairing Board represents more than just a new product—it's a complete experience designed to elevate home entertaining. Cory Hibbard, President of Graze Craze, emphasized that this collaboration addresses customer demand for upscale yet approachable options that build confidence in wine selection. As part of United Franchise Group's food division Big Flavor Brands, Graze Craze continues to innovate within the grazing-style food category, offering sophisticated alternatives to traditional dining options while maintaining their commitment to quality ingredients and impeccable presentation that has made them a leader in their field.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Graze Craze Launches Wine Pairing Boards with Sommelier Expertise
