Blockchain Registration Transaction Record

Graze Craze Launches Wine Pairing Boards with Sommelier Expertise

Graze Craze partners with sommelier Warner Boin Dowlearn to launch Wine Pairing Boards with pocket guides. Available in three sizes for holiday entertaining and home gatherings nationwide.

This collaboration democratizes wine pairing knowledge that was previously accessible primarily to connoisseurs or restaurant professionals. For consumers, it means being able to host sophisticated gatherings at home without the stress of selecting appropriate wine pairings, potentially saving money on restaurant markups while gaining valuable education. The timing ahead of the holiday season provides a perfect solution for entertaining during peak social periods. As charcuterie boards continue to trend in home entertainment and social media, this partnership elevates the experience by adding educational value that builds consumer confidence in an area many find intimidating. The approachable format through social media platforms like TikTok and Instagram makes wine education more accessible to younger demographics who might otherwise avoid wine culture due to perceived snobbery.