Curated News
By: NewsRamp Editorial Staff
November 09, 2025

Hong Kong Wine & Spirits Fair Draws Global Buyers, Boosts Baijiu Internationalization

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Original Source

TLDR

  • The Hong Kong International Wine & Spirits Fair offers businesses a competitive edge by connecting them with global buyers and showcasing diverse products like Chinese baijiu and low-alcohol spirits.
  • The HKTDC organized the three-day fair with 620 exhibitors from 23 countries, featuring structured zones, tasting sessions, and digital platforms for business matching and networking.
  • The fair promotes cultural exchange and global trade, supporting local brands and fostering international cooperation to enrich the wine and spirits industry worldwide.
  • Discover unique spirits like Hong Kong's first local whisky and innovative low-alcohol beverages, all showcased at a vibrant event with master classes and mixology parties.

Impact - Why it Matters

This event demonstrates significant shifts in global beverage consumption patterns and market dynamics. The growing international interest in Chinese baijiu represents a major cultural and economic development, as traditional Chinese spirits gain traction in markets that have historically favored Western alcoholic beverages. For consumers worldwide, this means greater diversity in liquor options and exposure to new cultural drinking traditions. The fair's success also reinforces Hong Kong's position as a crucial Asian trading hub, facilitating cross-cultural exchange and business opportunities that could lead to more diverse product availability in local markets. Additionally, the focus on younger consumers and lower-alcohol options reflects evolving consumer preferences toward moderation and experimentation, potentially influencing product development across the global spirits industry. The substantial business deals secured during the event indicate real economic impact, with millions in procurement that will translate into broader market availability of these products.

Summary

The 17th Hong Kong International Wine & Spirits Fair concluded successfully, attracting over 8,200 trade buyers from 57 countries and regions during its three-day run from November 6-8, 2025. Organized by the Hong Kong Trade Development Council (HKTDC), the event featured more than 620 exhibitors from 23 countries showcasing wines and spirits from over 40 origins. Key players included HKTDC Deputy Executive Director Jenny Koo, who emphasized Hong Kong's role as a regional trading hub, and numerous international buyers from companies like XIAMEN C&D International Wines & Spirits Group, Specks Food & Liquor Group from Australia, and Shinsegae L&B from South Korea. The fair introduced a new "World of Spirits" zone that accounted for over one-third of exhibitors, featuring spirits from 14 countries including whiskies, Chinese baijiu, brandy, tequila, gin, vodka, and rum.

Chinese baijiu emerged as a major highlight, with six of the "Top 10 Chinese Baijiu Brands" participating in record-breaking numbers. Luzhou Laojiao from Sichuan made a grand debut with their "Guojiao 1573 · Beautiful Hong Kong" product featuring iconic Hong Kong landmarks, while implementing strategies to attract younger consumers through lower alcohol content and lighter series. Regional Brand Promotion Manager Ryan Leung reported securing multiple orders from international markets including South Africa, Malaysia, India, and Japan. Chen Neng En from Zhejiang Yuanguo Winery Industry noted connecting with approximately 50 global buyers, while Malaysian distributor Kenneth Soh of Luning F&B projected annual procurement reaching USD 5 million. The fair also featured global wines from Japan, Ireland, Russia, Austria, and Australia, with local Hong Kong brands like Forever Profits International Trading Limited's "MLW Whiskey Highball" gaining significant international attention.

The event hosted 45 educational sessions and activities, including seminars led by Masters of Wine Debra Meiburg, Jennifer Docherty, and Xing Wei covering topics from AI in the wine business to wines from unsung regions. A blind tasting event selected 17 favorite wines and spirits, including Hong Kong's first local whisky brand 'Kowloon Distillery,' significantly increasing brand visibility. Additional tasting sessions explored Yamagata sake terroir and Sichuan brews, while the public day featured a Mixology Party with bartenders from Asia's 50 Best Bars 2025 list. The fair operated under HKTDC's EXHIBITION+ hybrid mode, allowing continued business negotiations through the Click2Match platform until November 15, 2025. Media resources including photos were available through the HKTDC Media Room and additional information could be found on the official Hong Kong International Wine & Spirits Fair website.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Hong Kong Wine & Spirits Fair Draws Global Buyers, Boosts Baijiu Internationalization

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