Curated News
By: NewsRamp Editorial Staff
November 06, 2025

Hong Kong Wine & Spirits Fair Debuts 'World of Spirits' Zone

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Original Source

TLDR

  • The HKTDC's World of Spirits zone offers exclusive access to top Chinese baijiu brands and international spirits for trade advantage and market positioning.
  • The Hong Kong International Wine & Spirits Fair features 620 exhibitors from 23 countries with structured tastings, expert panels, and organized events across three days.
  • This international spirits fair promotes cultural exchange and global understanding through shared appreciation of diverse beverage traditions and craftsmanship.
  • Visitors can sample rare spirits from 14 countries, attend mixology demonstrations, and taste award-winning wines selected by Masters of Wine.

Impact - Why it Matters

This event represents a significant shift in the global spirits market, highlighting Hong Kong's growing importance as an international trade hub following recent policy changes. The strong emphasis on Chinese baijiu signals the spirit's increasing global appeal and diversification beyond traditional markets. For consumers, this provides unprecedented access to emerging spirits trends and products before they hit mainstream markets. Industry professionals gain valuable insights into market directions and networking opportunities with international exhibitors. The public tasting component democratizes access to premium beverages that are typically only available to trade insiders, while educational sessions help bridge cultural gaps in understanding traditional spirits like baijiu. This convergence of trade and public engagement reflects the evolving nature of global beverage markets and Hong Kong's strategic position in connecting Eastern and Western drinking cultures.

Summary

The Hong Kong International Wine & Spirits Fair, organized by the Hong Kong Trade Development Council (HKTDC), has launched with a major focus on spirits through its newly introduced "World of Spirits" zone. This three-day event at the Hong Kong Convention and Exhibition Centre features over 620 exhibitors from 23 countries and regions, with spirits taking center stage as nearly half of all activities are spirits-related. The fair showcases the innovative evolution of Chinese baijiu, including six of the "Top 10 Chinese Baijiu Brands" such as Kweichow Moutai, alongside local Hong Kong brands like Kowloon Distillery and Hongjiaban Baijiu founded by actor Timmy Hung. The event reinforces Hong Kong's position as a regional trade hub, particularly following last year's reduced liquor duty announcement in the Policy Address.

Industry experts including Masters of Wine Debra Meiburg, Jennifer Docherty, and Xing Wei are hosting key sessions, with Xing Wei joining award-winning sommeliers Carlito Chiu and Calvin Choi in a blind tasting event that selected standout beverages across multiple categories. The chosen products include Portuguese red wine PORTA da RAVESSA OLD VINEYARDS RED, French white wine Château Plain Point, various Chinese baijiu selections, Australian Solera Muscat Cask Single Malt Whisky, and Hong Kong's own Kowloon Single Malt Whiskey. These selections will receive special labels at the fair for easy identification by industry professionals and visitors, providing valuable guidance in the diverse spirits market.

The fair features over 40 events and conferences, with highlights including the "Originate from China • Sail to the World 2025 China Baijiu Culture International Promotion Asia Forum," "Baijiu – The Rising Trend" by Tomy Fong, and various master classes and tasting sessions. On the final day, the Wine Fiesta opens to ticket-holding members of the public aged 18 or above, offering sampling opportunities, educational classes like "Baijiu 101," food pairing workshops, and a Mixology Party featuring bartenders from bars listed in "Asia's 50 Best Bars 2025." Ticket information is available through various platforms including CTG Bus and KLOOK, with advance tickets priced at HK$128. More details can be found on the HKTDC website and through their media room.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Hong Kong Wine & Spirits Fair Debuts 'World of Spirits' Zone

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