Get Referrers Launches Referral Lead Generation Platform for Contractors

Get Referrers, a new referral lead generation platform for local service businesses, has launched with a different approach to customer acquisition: instead of continually paying for ads, clicks and individual leads, the platform helps contractors build relationships with local professionals who can become ongoing sources of referrals. The concept addresses a basic challenge facing plumbers, HVAC companies, roofers and other local service businesses: advertising generally requires businesses to keep spending to keep generating opportunities, and when the advertising stops, the flow of new leads can stop with it. A strong referral relationship can work differently, as a realtor who trusts a plumber may recommend that company to multiple homeowners, a property manager may need HVAC, electrical, plumbing and maintenance services across multiple properties, and an HOA may repeatedly need reliable contractors for its community.

Get Referrers was created to help local service businesses systematically develop those relationships instead of leaving referrals largely to chance. According to Scott Gould, Founder of Get Referrers, "Local service businesses have traditionally had two choices: spend money continuously to generate leads or hope referrals come their way. We created Get Referrers to give contractors a more systematic way to build relationships with the people in their communities who are already in a position to recommend local service providers." The platform identifies potential referral sources within a contractor's service area, including realtors, property managers, HOAs, apartment communities, insurance professionals, home inspectors, home warranty companies and commercial property managers. It then builds and operates a customized outreach campaign designed to introduce the contractor to those potential referral partners, handling everything from sourcing and personalized email and contact-form sequences to AI-powered reply classification and a unified inbox for the contractor.

Rather than selling shared consumer leads, Get Referrers focuses on connecting businesses with people and organizations that may have an ongoing reason to recommend local service providers. The company serves a broad range of home and commercial service categories, including plumbing, HVAC, roofing, electrical, landscaping, painting, pest control, flooring, moving, restoration, pool and spa services, general contracting and other trades. Contractors select their trade, service areas, preferred types of work and referral audiences, while Get Referrers handles the infrastructure, sourcing and outreach, allowing the business to approve its messaging and manage resulting conversations through the platform. The result is a customer acquisition strategy built around a simple idea: advertising typically requires continued spending, while a valuable referral relationship has the potential to create opportunities beyond the initial introduction. Learn more at GetReferrers.com.