Curated News
By: NewsRamp Editorial Staff
September 23, 2026
Kenya Airways Taps Branchspace for Digital Retailing Transformation
TLDR
- Branchspace will help Kenya Airways boost direct sales and ancillary revenue as Africa's first modern airline retailer.
- Branchspace's Triplake platform gives Kenya Airways immediate ecommerce control while its PSS transition proceeds behind the scenes.
- Kenya Airways customers gain more personalized travel experiences through Branchspace's digital retailing platform and consulting services.
- Kenya Airways is pioneering modern airline retailing in Africa by adopting Branchspace's Triplake platform and Sabre PSS.
Impact - Why it Matters
This partnership signals a major leap forward in airline retailing, especially for Africa. By adopting Branchspace's Triplake platform, Kenya Airways can bypass the slow, costly process of replacing its entire passenger service system and instead gain immediate, best-in-class ecommerce capabilities. This means travelers can expect more personalized offers, smoother digital interactions, and greater flexibility across channels. For the industry, it demonstrates that airlines don't have to wait for the full Offer/Order transition to start acting like modern retailers. Kenya Airways' bold move could inspire other carriers, particularly in Africa and within the SkyTeam alliance, to accelerate their own digital transformations. Ultimately, this matters because it puts control back in the hands of airlines and, by extension, creates a more responsive and customer-centric travel experience for millions of passengers.
Summary
Branchspace, a boutique travel technology and consulting firm, has been selected by Kenya Airways to deliver new generation digital commerce and transformation consulting services as part of the airline's move to modern retailing experiences. The partnership will see Branchspace's Triplake platform and consulting support underpin Kenya Airways' Project Kifaru digital transformation initiative, jointly delivered alongside Sabre PSS. According to Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways, the combination of digital commerce and a new PSS foundation will help the airline create a more flexible and personalised experience for customers and staff, enabling a seamless transition towards the future of airline retailing.
Branchspace's Triplake platform will serve as Kenya Airways' primary digital touchpoint from the outset, giving commercial teams direct control over personalized offers across every customer channel. Rather than waiting for a full shift to Offer/Order infrastructure, Kenya Airways will gain best-of-breed ecommerce capabilities immediately, allowing the airline to start operating as a true retailer now while the underlying transition to Offer/Order progresses seamlessly behind the scenes. David Turton, Chief Technology Officer at Branchspace, noted that the partnership reflects the company's goal of giving airlines control over their own commercial destiny, supported with know-how and continuous innovation. The engagement positions Kenya Airways to become the first airline in Africa, and an early SkyTeam member, to adopt modern airline retailing, supporting goals of improving customer experience, increasing direct sales share, growing ancillary revenue, and building a sustainable, future-proof digital and commercial ecosystem.
Branchspace is a boutique travel technology and consulting firm with approximately 90 staff across London, Lisbon, Krakow, Manila, and Gold Coast. The company holds IATA Strategic Partnership status and delivers two core offerings: the new generation airline ecommerce and retailing platform coupled with notification services across the journey and disruption management, and the consulting practice supporting airlines worldwide through their transition to modern retailing. Long-term customers include Aegean Airlines, Air France/KLM, Air Mauritius, British Airways, Finnair, KM Malta Airlines, Lufthansa Group, Oman Air, TAP Air Portugal, Turkish Airlines, and Virgin Australia. For more information, visit www.branchspace.com. Kenya Airways, a member of the SkyTeam Alliance, is a leading African airline flying to 42 destinations worldwide, 35 of which are in Africa. Its fleet comprises widebody Boeing aircraft, including its flagship B787 Dreamliner, and narrow-body Embraer E190 aircraft. Kenya Airways connects Africa to the world and the world to Africa through its hub at the ultra-modern Terminal 1A at Jomo Kenyatta International Airport in Nairobi. For more information go to www.kenya-airways.com.
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, Kenya Airways Taps Branchspace for Digital Retailing Transformation
