Curated News
By: NewsRamp Editorial Staff
January 27, 2026
Chispo Tequila Named Official House Spirit at Senor Frog's Locations
TLDR
- Splash Beverage Group gains a competitive edge as Chispo Tequila becomes the exclusive house tequila at Senor Frog's locations, providing early brand validation and market access.
- Chispo Tequila was selected through an extensive evaluation process focusing on taste profile, consistency, and customer resonance, produced in Jalisco with ZB Distillery for quality standards.
- This partnership introduces authentic, quality tequila to diverse international audiences at Senor Frog's, enhancing social experiences and supporting traditional craftsmanship in the beverage industry.
- Chispo Tequila, chosen for its smooth character, will be served at vibrant Senor Frog's locations across Florida, the Bahamas, and Mexico starting in 2026.
Impact - Why it Matters
This partnership represents a critical validation point for an emerging spirits brand in a highly competitive market. For consumers, it means a new, vetted tequila option will be readily available at popular vacation and entertainment destinations, potentially influencing broader retail availability. For the beverage industry, it demonstrates how strategic on-premise placements can accelerate brand recognition and scale, particularly for companies like Splash Beverage Group that focus on developing portfolio brands. The deal also highlights the growing importance of authentic production stories, as Chispo's partnership with a traditional Jalisco distillery was a key factor in its selection.
Summary
Splash Beverage Group, a publicly traded beverage portfolio company, has secured a significant early win for its Chispo® Tequila brand. The internationally recognized restaurant and entertainment brand Senor Frog's, owned by the expansive Grupo Anderson's Mexico, has selected Chispo as its official house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. This partnership marks Chispo's first major national hospitality deal, providing crucial validation for the brand's quality and positioning as it scales in the competitive on-premise market. The selection followed an extensive evaluation where Chispo's smooth, approachable character distinguished it from other premium and value-positioned tequilas.
According to William Meissner, President and CMO of Splash Beverage Group, this achievement aligns perfectly with the company's deliberate strategy for building the Chispo brand with the right liquid, partners, and customers. The initial placement is expected to introduce Chispo to hundreds of thousands of guests annually at Senor Frog's high-energy venues, offering vital visibility and repeat trial opportunities. Splash views this collaboration not just as a standalone deal but as a potential foundation for expanded partnerships across Grupo Anderson's portfolio of over 15 distinct restaurant brands. The company also highlighted its production partnership with ZB Distillery in Jalisco, Mexico, ensuring traditional craftsmanship and consistent quality to support long-term growth.
This announcement represents a strategic milestone for Splash Beverage Group as it executes its plan to develop and scale early-stage beverage brands. The company expects to continue expanding Chispo's distribution through additional on-premise and retail partnerships throughout 2026 and beyond. For more information about the companies involved, readers can visit www.SplashBev.com, www.chispotequila.com, and www.nimbuschill.com, or follow the company on social media via www.twitter.com/SplashBev. The original news release can be viewed on www.newmediawire.com, which provides further details about this significant brand partnership.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Chispo Tequila Named Official House Spirit at Senor Frog's Locations
