Blockchain Registration Transaction Record

Chispo Tequila Named Official House Spirit at Senor Frog's Locations

Splash Beverage Group's Chispo Tequila selected as house tequila at Senor Frog's locations in Florida, Bahamas & Mexico. Major hospitality partnership validates brand strategy.

This partnership represents a critical validation point for an emerging spirits brand in a highly competitive market. For consumers, it means a new, vetted tequila option will be readily available at popular vacation and entertainment destinations, potentially influencing broader retail availability. For the beverage industry, it demonstrates how strategic on-premise placements can accelerate brand recognition and scale, particularly for companies like Splash Beverage Group that focus on developing portfolio brands. The deal also highlights the growing importance of authentic production stories, as Chispo's partnership with a traditional Jalisco distillery was a key factor in its selection.