Curated News
By: NewsRamp Editorial Staff
February 24, 2026
Havana Roasters Completes Corporate Rebrand with New THRC Ticker Symbol
TLDR
- Havana Roasters Coffee Companies Inc. completed its transformation with ticker symbol THRC, offering investors exposure to a premium Cuban-style coffee brand with multi-channel growth potential.
- The company transitioned from North America Frac Sand Inc. to Havana Roasters Coffee Companies Inc., with FINRA approving the name change and new ticker symbol THRC effective February 24, 2026.
- This corporate transformation supports the expansion of a premium Cuban-style coffee brand, potentially creating jobs and bringing authentic cultural experiences to communities in Florida and Los Angeles.
- A former industrial commodities company now trades as THRC, representing a complete rebrand to a Cuban-style coffee business with operations spanning from Florida to California.
Impact - Why it Matters
This corporate transformation from industrial frac sand operations to premium coffee branding represents a significant strategic pivot in the competitive specialty coffee market. For investors, it signals a company repositioning itself in a growing consumer sector with higher margins and brand loyalty potential compared to commodity businesses. For consumers, it means expanded access to premium Cuban-style coffee experiences through multiple channels. The rebranding reflects broader market trends where companies are shifting from traditional industries to consumer-focused premium brands, potentially creating new investment opportunities and product offerings in the expanding specialty coffee space.
Summary
Havana Roasters Coffee Companies Inc. has completed a dramatic corporate transformation, transitioning from its former identity as North America Frac Sand, Inc. to a premium Cuban-style coffee brand. The company's new ticker symbol "THRC" began trading on the OTC Market on February 24, 2026, marking the final stage of this rebranding journey. This change follows the Financial Industry Regulatory Authority's (FINRA) approval of the company's name change in January, with the temporary designation NAFSD paving the way for the permanent THRC symbol. The company's CUSIP number has also been updated, though existing shareholders need take no action as these changes will automatically reflect in their accounts managed through the transfer agent.
Operating as the exclusive license holder for the Havana Roasters Coffee™ brand, the company has established itself as a premium Cuban-style coffee purveyor with operations in Florida and expanding presence in Los Angeles. Through its comprehensive license, HRC develops and markets artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. The company is executing an ambitious multi-channel growth strategy designed to scale the Havana Roasters Coffee brand across wholesale, retail, franchise, and e-commerce markets, with more information available at thehrccompanies.com.
This corporate evolution represents a significant shift from industrial commodities to premium consumer goods, positioning the company to capitalize on growing consumer demand for specialty coffee experiences. The transformation has been carefully managed through regulatory channels, with FINRA overseeing the ticker symbol changes that signal the company's new market identity. As the company moves forward under its new branding, it maintains its commitment to delivering premium Cuban-style coffee experiences while expanding its market reach through strategic growth initiatives. The original release can be viewed on www.newmediawire.com, providing additional context about this corporate milestone.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Havana Roasters Completes Corporate Rebrand with New THRC Ticker Symbol
