Curated News
By: NewsRamp Editorial Staff
February 26, 2026
Be Water Artesian Spring Water Featured in Exclusive Hollywood Gift Bags
TLDR
- Greene Concepts gains exclusive exposure by including its Be Water brand in celebrity gift bags, offering a marketing advantage over competitors at Hollywood's biggest events.
- Be Water is naturally filtered through ancient Blue Ridge bedrock, absorbing minerals like calcium and magnesium, then gently treated with ozone before bottling at the source.
- Greene Concepts practices responsible aquifer stewardship by withdrawing only replenishable volumes, ensuring the water source remains viable for future generations and communities.
- Be Water travels through 500-million-year-old bedrock beneath the Blue Ridge Mountains, naturally acquiring minerals and creating its unique alkaline balance without artificial processing.
Impact - Why it Matters
This announcement highlights the growing consumer demand for transparency and authenticity in the beverage industry. As people become more conscious of what they consume and its environmental impact, products like Be Water that emphasize natural sourcing, minimal processing, and responsible stewardship gain significance. The placement in celebrity gift bags not only boosts brand visibility but also aligns with a cultural shift toward valuing origin stories and sustainable practices over traditional luxury marketing. For consumers, this represents more choices that prioritize health, environmental responsibility, and authenticity, potentially influencing broader industry standards toward greater transparency and ecological care.
Summary
Greene Concepts Inc. (OTCID: INKW) has announced that its American artesian spring water brand, Be Water, will be featured in this year's exclusive "Everyone Wins" Nominee Gift Bags, an annual celebrity gift experience produced by Distinctive Assets that coincides with Hollywood's biggest night. This strategic placement introduces Be Water to a high-profile audience of actors, directors, and industry creators, leveraging the event's visibility to promote a product defined by its natural origin rather than conventional luxury branding. The brand's inclusion signals a notable marketing achievement for the publicly traded company, connecting its flagship product with cultural tastemakers during a major entertainment industry event.
Be Water distinguishes itself through its source: a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains. The water rises naturally under pressure, traveling slowly through ancient crystalline bedrock, which naturally filters it and imparts a balance of minerals including calcium, magnesium, and silica. Founder and CEO Lenny Greene emphasizes that the brand is built around "protecting the source, not engineering the product," with the company practicing responsible aquifer stewardship by withdrawing only replenishable volumes. The water undergoes only gentle filtration and ozone treatment at the company's 60,000-square-foot bottling facility in Marion, North Carolina, preserving its inherent character with nothing added or stripped away.
The brand's philosophy centers on origin transparency, appealing to consumers who value how a product exists as much as how it tastes. Be Water is bottled in premium BPA-free packaging using a durable 22-gram bottle, designed for everyday hydration at accessible pricing. It is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway. This news matters because it reflects a broader shift toward authentic, source-conscious products in the beverage industry, where natural processes and environmental responsibility are becoming key differentiators for discerning consumers.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, Be Water Artesian Spring Water Featured in Exclusive Hollywood Gift Bags
