Truista Coffee Launches Nationwide with Lab-Verified, Toxin-Reducing Organic Brew

Truista Coffee, an organic coffee brand founded by Jason Tebeau, has officially launched nationwide after its initial production release on September 29, 2025—National Coffee Day and the founder's birthday. The company's origin story traces back to a candid moment when Tebeau's son-in-law criticized his homemade latte, sparking a deep dive into coffee craftsmanship that revealed concerning health issues like acrylamide (a probable carcinogen formed during roasting) and mycotoxins from fungi. As a biohacker and creator of the Superhuman Protocol, Tebeau partnered with world-renowned coffee expert Joey Chase, known for the Chasing Coffee travel series, to build a company grounded in both craft and science, focusing on direct farm sourcing and proprietary processes to ensure purity and transparency.

The core of Truista Coffee's approach involves a rigorous, multi-step system designed to minimize harmful compounds while preserving flavor and antioxidants. This includes organic sourcing from trusted farms, a patent-pending fermentation method to reduce acrylamide formation, pre-roast screening for contaminants like mold, mycotoxins, heavy metals, pesticides, and herbicides, and post-roast screening for acrylamide, all backed by third-party laboratory verification on every production batch. A standout feature is the QR code on each bag linking directly to batch-specific lab results, providing full transparency and setting a new standard in an industry where terms like "clean" or "toxin-free" are often used without verifiable data. The brand positions itself as more than just another coffee company; it's a mission-driven endeavor to deliver purity, precision, and accountability, inspired by Tebeau's father's principle to "do it better than anyone else." To learn more or experience Truista Coffee, consumers can visit www.truistacoffee.com, where they can explore the brand's offerings and commitment to health-focused, transparent coffee.