LOS ANGELES, CA - June 17, 2026 (NEWMEDIAWIRE) - One of the biggest challenges marketers face in the digital economy is capturing attention and holding it long enough to create meaningful customer relationships. Consumers today are exposed to thousands of advertisements, promotions and content experiences every day. As competition for attention intensifies, companies are increasingly turning toward interactive engagement strategies rather than traditional advertising alone. One of the fastest-growing approaches is gamification.

• Versus Systems operates a patented rewards platform that combines gamification with real-world prizes to increase audience engagement and customer loyalty.
• The company’s technology has been used by more than 10 million consumers and deployed alongside major sports, entertainment and corporate brands.
• Its Winfinite platform enables brands to launch customizable interactive campaigns without extensive development resources.
• Versus is expanding across multiple engagement channels, including web, mobile, broadcast and live-event environments.
• The company’s Filter Fan Cam product creates interactive fan experiences and sponsorship opportunities at major sporting events and entertainment venues.
• Growing adoption of gamification technologies is creating a large market opportunity as companies seek new ways to improve customer engagement and retention.

According to Versus Systems (NASDAQ: VS), a leading provider of gamification and audience engagement technology, 70% of millennials are more likely to engage with a brand when gamification is involved, while 60% of marketers report increased customer engagement and 55% report improved…

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Forward Looking Statements

Certain statements in this article are forward-looking, as defined in the Private Securities Litigation Reform Act of 1995. These statements involve risks, uncertainties, and other factors that may cause actual results to differ materially from the information expressed or implied by these forward-looking statements and may not be indicative of future results. These forward-looking statements are subject to a number of risks and uncertainties, including, among others, various factors beyond management's control, including the risks set forth under the heading "Risk Factors" discussed under the caption "Item 1A. Risk Factors" in Part I of the Company's most recent Annual Report on Form 10-K or any updates discussed under the caption "Item 1A. Risk Factors" in Part II of the Company's Quarterly Reports on Form 10-Q and in the Company's other filings with the SEC. Undue reliance should not be placed on the forward-looking statements in this article in making an investment decision, which are based on information available to us on the date hereof. All parties undertake no duty to update this information unless required by law

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