CMO Yaniv Zukerman Argues Retailers Must Close the Gap Between Transactional Data and Real Customer Journeys

LOS ANGELES, CA - January 8, 2026 (NEWMEDIAWIRE) - A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost visibility into how shoppers actually behave inside the store. Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible. This disconnect, he argues, creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations and trade-offs that shape each shopping trip.

Zukerman points to smart cart technology as a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals and delivering relevant offers during the trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making and behavior at scale. This visibility, he notes, enables retailers to design layouts, promotions and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.

About A2Z Cust2Mate Solutions Corp.

A2Z Cust2Mate Solutions Corp. creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company’s flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate’s AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.

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Forward Looking Statements

Certain statements in this article are forward-looking, as defined in the Private Securities Litigation Reform Act of 1995. These statements involve risks, uncertainties, and other factors that may cause actual results to differ materially from the information expressed or implied by these forward-looking statements and may not be indicative of future results. These forward-looking statements are subject to a number of risks and uncertainties, including, among others, various factors beyond management's control, including the risks set forth under the heading "Risk Factors" discussed under the caption "Item 1A. Risk Factors" in Part I of the Company's most recent Annual Report on Form 10-K or any updates discussed under the caption "Item 1A. Risk Factors" in Part II of the Company's Quarterly Reports on Form 10-Q and in the Company's other filings with the SEC. Undue reliance should not be placed on the forward-looking statements in this article in making an investment decision, which are based on information available to us on the date hereof. All parties undertake no duty to update this information unless required by law

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