American investors researching Panama tend to do the same thing: they look at photos, study the numbers, and still arrive expecting something different. The gap between what they anticipate and what they actually find has become one of the more consistent features of organized investor tours in the country.

The surprise is not about price. It is about context. Investors familiar with Caribbean markets arrive expecting a resort-dependent economy with limited infrastructure and inconsistent amenities outside the tourist corridor. What they find instead is a city with a skyline, an international banking sector, and neighborhoods that range from historic colonial streets to high-rise waterfront districts. The reaction, according to those who have led multiple groups through the country, tends to be consistent regardless of where the investor is from or what they came expecting.

The investors who attended the second annual Invest Panama Summit in May 2026 came from multiple U.S. states and Canada, with varying objectives: some were focused purely on returns, others were evaluating residency options, and several were considering Panama as a long-term home base. Despite those differences, their first impressions followed a similar pattern.

Ashley Luther, COO | Managing Broker of CHORD Real Estate, noted that even investors who had looked at photographs and videos in advance still found themselves caught off guard. The gap between what images convey and what the city delivers in person is something that has come up consistently across both summits CHORD has hosted. As Luther put it, attendees often describe Panama as more polished and more cosmopolitan than they were prepared for – and that is before they have seen any of the developments they came to evaluate.

The reasons for the disconnect are partly structural. Panama has not invested heavily in international tourism marketing. The country’s economic identity has long been tied to the canal, the banking sector, and its role as a regional business hub rather than as a leisure destination. That means the global perception of Panama has not kept pace with how the country has actually developed.

That economic foundation is one of the factors that distinguishes Panama from more tourism-dependent markets in the region. Costa Rica and much of the Caribbean built their international reputations around visitor experiences. Panama built its around commerce.

The result is an economy anchored by the Panama Canal, more than 80 international banks, and over 180 multinational regional headquarters, including companies like Dell and Caterpillar that have established SEM-designated operations in the country. This commercial base creates consistent housing demand that is not tied to seasonal travel patterns or disrupted by the kind of tourism slowdowns that affected Caribbean markets during COVID-19.

For investors evaluating fundamentals, that distinction matters. Rental demand in Panama City is driven largely by professionals – the expatriate employees of multinationals, international bankers, and the growing population of remote workers who have chosen Panama as a home base because of its time zone, connectivity, and dollarized economy.

Summit participants who came with purely financial objectives often left with a broader picture of what investing in Panama could look like. The range of available projects – from urban high-rises in established business districts to beachfront developments on Panama’s Pacific coast – meant that investors with different risk profiles and lifestyle preferences could all find something worth evaluating seriously.

Those who came with residency in mind found that the current qualifying investment threshold of $300,000 in real estate is scheduled to rise to $500,000 in October 2026, adding a timing dimension to decisions they might otherwise have approached as open-ended.

And those who came primarily out of curiosity, without a specific investment objective, tended to leave with something harder to quantify: a concrete sense of whether Panama was a market they wanted to participate in. That clarity, more than any single property or projected return, is what organized investor visits to emerging markets tend to produce.

As one CHORD principal noted after the summit concluded: investors came curious, and they left with clarity. The research phase ends when you put boots on the ground.

About the Expert: Ashley Luther is COO | Managing Broker at CHORD Real Estate, a Nashville-based firm specializing in residential and international property services. chordrealestate.com

This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.

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