Curated News
By: NewsRamp Editorial Staff
September 28, 2026
Tijuana Flats Brings Back Cheeseburger Taco, Adds Two New Twists
TLDR
- Tijuana Flats brings back Cheeseburger Tacos and adds Burrito and Loaded Fries to capture more customer demand.
- Tijuana Flats reintroduces Cheeseburger Tacos with seasoned beef, queso, and toppings, plus new Burrito and Loaded Fries options.
- Tijuana Flats responds to loyal fans by bringing back Cheeseburger Tacos and adding new items for everyone to enjoy.
- Tijuana Flats launches Cheeseburger Tacos, Burrito, and Loaded Fries on Sept. 28, blending burgers and Mexican flavors without a bun.
Impact - Why it Matters
This news matters because it demonstrates how a major fast-casual chain responds directly to customer feedback, turning a fan-favorite request into a broader menu innovation. For Tijuana Flats, reintroducing the Cheeseburger Taco after nearly a decade is not just a nostalgic move—it's a strategic play to drive traffic, excite loyal Flatheads, and differentiate the brand in the competitive Mexican fast-casual space. The addition of the Cheeseburger Burrito and Cheeseburger Loaded Fries gives customers more ways to enjoy a familiar flavor profile without the bun, catering to evolving tastes and dietary preferences. This move also supports the company's "Bigger.Better.Bolder" brand journey under new parent Latitude Food Group, signaling growth and a renewed focus on customer-centric innovation. For consumers, it means more craveable, convenient options at an affordable price point, while franchisees gain a proven, high-demand product to boost sales. Ultimately, it shows that listening to your most loyal customers can yield tangible business results.
Summary
Tijuana Flats is bringing back its most requested menu item after nearly a decade of customer and franchisee demand. On September 28, the fast-casual Mexican chain reintroduced the Cheeseburger Taco and expanded the concept with two new bun-free creations: the Cheeseburger Burrito and Cheeseburger Loaded Fries. According to James O'Reilly, CEO of Latitude Food Group, the parent company of Tijuana Flats, the brand listened to its loyal fans—known as Flatheads—and franchisees as part of its "Bigger.Better.Bolder" brand journey. "Our flatheads and our franchisees never stopped asking for Cheeseburger Tacos," O'Reilly said, "and as we move forward on our Bigger.Better.Bolder brand journey, we knew we had to listen to them and bring it back."
All three items feature seasoned ground beef, queso, lettuce, tomatoes, onions, pickles, ketchup, and mustard, served without a bun. The Cheeseburger Tacos ($10.99) come as two grilled flour tortillas with fries, while the Cheeseburger Burrito ($11.99) wraps the fillings and seasoned fries in a warm flour tortilla, toasted golden and served with extra fries. The Cheeseburger Loaded Fries ($9.99) pile all the cheeseburger ingredients atop crispy fries. The lineup launches September 28 at all Tijuana Flats locations across Florida, Alabama, North Carolina, and Kentucky, available for dine-in, carryout, or online at Tijuana Flats.
Loyalty remains central to the brand. Flatheads Rewards members earn one point per dollar spent, redeemable for exclusive rewards and deals, plus bonus point opportunities and instant rewards upon signing up. Guests can download the Flatheads Rewards app at https://qrco.de/bbUMoR to start stacking points. Tijuana Flats, founded in 1995 in Winter Park, Florida, operates nearly 100 company-owned and franchised restaurants and is part of the newly formed Latitude Food Group. For more information or to locate a restaurant, visit www.tijuanaflats.com.
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, Tijuana Flats Brings Back Cheeseburger Taco, Adds Two New Twists
