Curated News
By: NewsRamp Editorial Staff
October 23, 2026
Mogu Mogu Maker SAPPE Unveils New Product Lineup at SIAL Paris 2026
TLDR
- SAPPE PCL. debuts Mogu Mogu Zero Sugar, Jelly, Gummy, Candy, and Iced Tea at SIAL Paris 2026 to expand its global snack drink advantage.
- SAPPE PCL. showcases its product portfolio at SIAL Paris 2026, Booth 5C F035, Hall 5C, from 17-21 October 2026 for trade partners.
- SAPPE PCL. promotes sustainability and diversity by offering innovative beverages that inspire healthier lifestyles and empower women through Sappe Beauti.
- Mogu Mogu, the world's first snackable drink from SAPPE PCL., now reaches over 100 countries and debuts new formats at SIAL Paris 2026.
Impact - Why it Matters
SAPPE’s participation in SIAL Paris 2026 signals the growing global ambitions of Thai beverage brands and highlights how innovation can drive international expansion. For consumers, the new product formats—from Zero Sugar drinks to Jelly, Gummy, Candy, and Iced Tea—mean more choice and fun in the beverage aisle. For the industry, it demonstrates that a brand built on a unique “snack drink” concept can successfully diversify into adjacent categories, setting a benchmark for creativity and adaptability. As SAPPE continues to export to over 100 countries, its success underscores the potential for emerging-market companies to compete on the world stage through differentiation and a deep understanding of consumer trends.
Summary
Sappe Public Company Limited (SAPPE PCL.), the Thai beverage innovator behind the globally recognized Mogu Mogu brand, is showcasing a diverse new product lineup at SIAL Paris 2026, one of the world’s largest food and beverage trade exhibitions. Held from 17-21 October 2026 at the Paris Nord Villepinte Exhibition Centre in Paris, France, the event brings together manufacturers, buyers, and distributors from around the world. SAPPE is using the platform to present new products and flavours that combine fun and creativity while welcoming trade partners, importers, and distributors to exchange ideas and explore business opportunities.
Leading the showcase is Mogu Mogu, the company’s flagship brand, with a wide range of new offerings including Zero Sugar drinks, Jelly, Gummy, Candy, and Iced Tea, alongside new flavours in its original drink range. The lineup extends the brand’s signature fun and creativity across diverse product formats, giving visitors the chance to discover and taste the products firsthand. SAPPE is also presenting products from Sappe Aloe Vera, Sappe Beauti, and All Coco, adding variety to its booth and offering new choices for international markets. Trade partners and other interested visitors can meet the team to discuss the products and explore opportunities for international business development.
SIAL Paris, held every two years, expects 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, covering 280,000 square metres of exhibition space. For SAPPE, the event provides another opportunity to showcase the capabilities of Thai brands and its diverse portfolio of innovative products to international trade partners. Visitors can find SAPPE at Booth 5C F035, Hall 5C, throughout the exhibition. SAPPE is a leading Thai beverage innovator and creator of the “Snack Drink” category through Mogu Mogu, now exported to over 100 countries. The company’s portfolio includes Mogu Mogu, Sappe Aloe Vera, and Sappe Beauti, and it is listed on the Stock Exchange of Thailand under the symbol SAPPE. More information is available at https://www.sappe.com/en/.
Source Statement
This curated news summary relied on content distributed by NewMediaWire. Read the original source here, Mogu Mogu Maker SAPPE Unveils New Product Lineup at SIAL Paris 2026
