Curated News
By: NewsRamp Editorial Staff
August 29, 2025
Sola Salon Studios Expands to Atlanta's West End in Major Mixed-Use Redevelopment
TLDR
- Sola Salon Studios offers beauty professionals a competitive edge with private, fully-equipped studios in Atlanta's redeveloped West End, providing business support and prime BeltLine access.
- Sola Salon Studios leased 7,952 square feet at 1200 White Street for 41 customized suites, targeting an early 2026 opening in this adaptive reuse mixed-use development.
- This expansion creates inclusive opportunities for local beauty professionals to grow their careers while contributing to neighborhood revitalization in Atlanta's West End community.
- A historic warehouse transforms into a vibrant hub where 41 salon studios join pickleball courts, blending beauty services with recreational experiences in Atlanta's evolving West End.
Impact - Why it Matters
This expansion matters because it represents the continued revitalization of urban neighborhoods through adaptive reuse projects that create economic opportunities while preserving historic structures. For Atlanta residents, it means more local business options, job creation, and enhanced community amenities. Beauty professionals gain access to affordable, fully-equipped studio spaces with business support, lowering barriers to entrepreneurship. The project's connection to the BeltLine and focus on mixed-use development supports sustainable urban growth patterns that reduce car dependency and create walkable, vibrant communities. This type of development typically increases property values and attracts additional investment to surrounding areas.
Summary
Sola Salon Studios, a leading salon studio franchise with over 700 locations nationwide, is expanding into Atlanta's West End neighborhood through a strategic partnership with commercial real estate developers Ackerman & Co. and Belgium-based Baltisse. The company has leased 7,952 square feet at the 1200 White Street adaptive reuse mixed-use development, targeting an early 2026 opening that will feature 41 fully-equipped private studios for health and beauty professionals. This expansion represents a significant investment in Atlanta's growing West End district and demonstrates Sola's commitment to providing business opportunities for beauty entrepreneurs.
The development at 1200 White Street is undergoing a major transformation from a 211,585-square-foot warehouse building into a vibrant mixed-use destination offering retail, restaurants, creative office space, and experiential concepts. Kelley Morrissey, the franchise owner of the new Sola location, emphasized the excitement about being part of this adaptive reuse project and providing beauty professionals with not just business space but also access to the neighborhood's revitalization and convenient access to the Atlanta Westside BeltLine. The lease follows the recent opening of Dill Dinkers pickleball facility, marking continued growth in the area's entertainment and business offerings.
Key players in this transaction include Ackerman Retail's Kelly Wilson, Suzanne Shank, and Patrick Green who represented ownership, while Sarah Williams of COUNCIL Real Estate represented Sola Salon Studios. The project is part of a broader redevelopment trend in West End, including the nearby Lee + White development co-owned by Ackerman with MDH Partners. Sola Salon Studios provides comprehensive business support, educational resources, and cutting-edge technology solutions to help beauty professionals thrive, making this expansion a significant opportunity for local entrepreneurs seeking to establish or grow their beauty businesses in a supportive, well-located environment.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Sola Salon Studios Expands to Atlanta's West End in Major Mixed-Use Redevelopment
