Four Generations of Retail Mastery Drive NPI's Global Brand Success

Nutritional Products International (NPI), a global brand management and retail distribution firm, stands on a remarkable four-generation legacy of retail expertise within the Gould family. Founded in 2007 by Mitch Gould, who entered the industry in 1986, NPI has developed the innovative "Evolution of Distribution" platform—a comprehensive solution that simplifies compliance, logistics, sales, and marketing for international brands aiming to penetrate the U.S. market. Mitch's impressive portfolio includes representing powerhouse brands like Igloo, Rubbermaid, and Miracle-Gro, as well as celebrity lines such as Steven Seagal’s Lightning Bolt and Hulk Hogan’s Hogan Nutrition, securing placements with major retailers including Walmart, Costco, and Amazon.

Scott Gould, the fourth-generation leader and Executive Vice President of Business Development, is now driving NPI's mission forward by blending business development with technological innovation. Serving dual roles as EVP and Chief Technology Officer for NPI subsidiaries, Scott is pioneering proprietary software that efficiently matches clients with potential retail partners, ensuring quicker and smarter market entry. This fusion of deep-rooted retail acumen and modern tech exemplifies the family's enduring entrepreneurial spirit, tracing back to Scott's great-grandfather Saul Marks, who began in manufacturing and retail in Brooklyn, followed by his grandfather Jerry Gould's expansion into distribution.

For over a decade, NPI has specialized in assisting international companies in the nutraceutical, dietary supplement, functional beverage, and skincare sectors to navigate and thrive in the American marketplace. The company's proven platform streamlines every aspect from FDA compliance and warehousing to retail placement and marketing, offering a seamless path from concept to shelf. This multi-generational expertise, combined with strategic partnerships and a track record of success with top brands and celebrities, positions NPI as a pivotal player in helping global brands achieve growth in the world's largest consumer market.