Curated News
By: NewsRamp Editorial Staff
August 28, 2025
Ascent Hospitality Promotes Natalie Hansen to VP of Franchise Sales
TLDR
- Ascent Hospitality Management promotes Natalie Hansen to VP of Franchise Sales, leveraging her 125+ signed deals to expand Perkins and Huddle House franchises across the US and Canada.
- Hansen revitalized franchising through innovative marketing, lead generation campaigns, and advanced technology systems to support franchise partners in building successful businesses.
- Hansen's promotion supports entrepreneurs building legacies through franchising, strengthening community dining options and creating lasting business opportunities across North America.
- Natalie Hansen secured Huddle House's largest deal with 20 Texas units and introduced Perkins Griddle and Go to Alberta, Canada during her tenure.
Impact - Why it Matters
This promotion signals Ascent Hospitality Management's aggressive growth strategy in the competitive restaurant franchise sector, which could lead to more dining options and job opportunities in communities across North America. For aspiring entrepreneurs, Hansen's expanded role and her unique background as both a franchisor and franchisee may enhance support systems and success rates for new franchise owners. Additionally, the expansion of brands like Huddle House and Perkins could stimulate local economies and provide more diverse dining choices for consumers.
Summary
Ascent Hospitality Management®, the franchisor behind iconic family dining brands Huddle House® and Perkins American Food Co., has announced the significant promotion of Natalie Hansen to Vice President of Franchise Sales. Hansen, who previously served as Senior Director of Development, brings 25 years of extensive franchising experience to her elevated role, having joined Ascent in April 2021. Her remarkable achievements include closing over 125 signed deals that have expanded both brands' footprint across the United States and Canada, with standout accomplishments like securing the largest deal in Huddle House history—a 20-unit franchise agreement in Texas—and introducing Perkins Griddle and Go to Alberta, Canada.
Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, praised Hansen's pivotal contributions, highlighting her leadership in traditional and non-traditional franchise development. Her background includes two decades with REGO Restaurants, parent company of Quiznos and Taco Del Mar, where she held various franchise leadership roles and even operated her own Quiznos location in Colorado. This dual perspective as both franchisor and franchisee has equipped her with deep insights into supporting entrepreneurs. Hansen emphasized Ascent's revitalized franchising program, which leverages innovative marketing strategies, lead generation campaigns, and advanced technology systems to help franchise partners build successful, lasting businesses. For more details on franchising opportunities, visit www.ascenthm.com.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Ascent Hospitality Promotes Natalie Hansen to VP of Franchise Sales
