Shelly Group Appoints Georgi Bonev as CMO to Drive Global Growth

Shelly Group SE, a provider of IoT and smart building solutions based in Sofia, Bulgaria, has appointed Georgi Bonev as its new Chief Marketing Officer (CMO) effective June 1, 2026. With over 15 years of international marketing and consumer electronics experience from Samsung, Lenovo, and TP Vision / Philips TV, Bonev will lead the company's global marketing strategy, brand positioning, and go-to-market expansion across consumer, retail, and professional channels. This move aligns with Shelly's next phase of international scaling, focusing on strengthening its global brand visibility, expanding the Pro segment, and enhancing customer and partner engagement within the Shelly ecosystem.

Georgi Bonev brings extensive expertise in strategic marketing, brand management, and commercial leadership from his previous roles, including SEE Marketing Director – Philips TV at TP Vision, and senior marketing positions at Lenovo and Samsung. Co-CEO Wolfgang Kirsch emphasized Bonev's strong track record in building and scaling consumer technology brands across multiple markets. Bonev expressed enthusiasm for further strengthening Shelly's global brand positioning and supporting the company's continued expansion across consumer, retail, and professional channels. The appointment underscores Shelly's commitment to professionalizing global marketing structures as it scales internationally.

Shelly Group develops IoT and smart building solutions for DIY and professional users, offering remote control and automation via smartphones, PCs, or third-party systems. The company benefits from asset-light production and has a presence in over 100 countries with sales organizations in key regions. Shelly Group is listed on the Bulgarian Stock Exchange and Frankfurt Stock Exchange (XETRA: SLYG) and is included in the SDAX. For more details, view the original release on NEWMEDIAWIRE.