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Shelly Group Appoints Georgi Bonev as CMO to Drive Global Growth

Shelly Group appoints Georgi Bonev as CMO with experience from Samsung, Lenovo, and TP Vision. He will drive global marketing strategy, brand positioning, and channel expansion for IoT and smart building solutions.

This appointment matters because it signals Shelly Group's aggressive push to scale its smart building and IoT solutions globally. With Bonev's experience from major tech brands, the company aims to enhance brand visibility and expand its ecosystem, potentially bringing more innovative and accessible smart home products to consumers and professionals worldwide. For investors and customers, this could mean accelerated product development, stronger market presence, and improved partner engagement.