Retail Expert Mitch Gould to Share Insights at ECRM Session

Mitch Gould, founder and CEO of Nutritional Products International (NPI), is set to bring his extensive retail expertise to the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. With a career spanning decades, Gould has successfully sold millions of dollars in consumer products to major retailers including Walgreens, CVS, Walmart, Target, GNC, and Vitamin Shoppe. For Gould, ECRM represents a unique opportunity to consolidate what once required countless individual trips and sales calls into a single event, enabling face-to-face interactions with retail decision-makers from multiple channels all in one location.

Gould emphasizes the relational aspect of retail, noting that while technology has accelerated business, personal connections remain paramount. He values the chance to meet buyers in a more relaxed setting, dine together, and build genuine relationships beyond formal meetings. His extensive background includes working with manufacturers, consumer brands, and major retailers across health, wellness, and nutrition industries. He later developed NPI's 'Evolution of Distribution' platform, which provides domestic and international brands a streamlined approach to entering or expanding in the U.S. market by integrating sales, marketing, logistics, and distribution services.

At the ECRM session, Gould will represent NPI and the brands it serves, aiming to understand retailer needs and introduce them to products that fit their customers. His philosophy is that combining efficiency with personal relationships creates a powerful business model. Gould's expertise is further underscored by his work with iconic brands and celebrity endorsements, and his role in shaping the U.S. sports nutrition category. NPI, under his leadership, has become a trusted partner for brands looking to navigate the complexities of U.S. retail and achieve scalable growth.