Curated News
By: NewsRamp Editorial Staff
August 26, 2025
Nonprofit Targets Kickball Record to Combat Human Trafficking
TLDR
- MOST leverages record-breaking kickball games to gain global attention and fundraising advantages, raising over $800,000 to combat sex trafficking effectively.
- MOST organizes a 51-hour kickball marathon with 40 players following strict Guinness rules, including field confinement and strategic shift rotations for record validation.
- MOST's world record attempts raise awareness and funds to combat human trafficking, creating safer communities and supporting survivor recovery efforts nationwide.
- A nonprofit attempts a 51-hour kickball marathon with players sleeping on the field to break a record set in 2011 with 474 innings.
Impact - Why it Matters
This initiative matters because human trafficking remains a pervasive global crisis affecting millions, with sex trafficking particularly devastating vulnerable populations. MOST's innovative approach of combining athletic endurance challenges with anti-trafficking advocacy effectively captures public attention and converts it into tangible support - both financial and operational. The $800,000 already raised demonstrates how creative awareness campaigns can directly fund critical interventions, including analytical work to identify trafficking patterns and specialized teams that assist law enforcement. As trafficking networks increasingly operate online and across borders, community-based organizations like MOST provide essential grassroots support that complements governmental efforts. Their work not only rescues victims but also addresses the demand side of trafficking by engaging men as allies in prevention, making this a comprehensive approach to combating modern slavery that deserves public attention and support.
Summary
Men Opposing Sex Trafficking (MOST), an Atlanta-based nonprofit, is attempting to break the Guinness World Record for the longest marathon kickball game at Landmark Christian School in Fairburn, Georgia. This marks their third record-breaking athletic feat after previously setting records for the longest marathon softball and basketball games, both lasting 121 consecutive hours. The current kickball record of 51 hours, set in 2011 by Ohio students, will be challenged by 40 volunteers including 13 women joining for the first time alongside 27 men, with 25 participants having competed in previous record attempts.
Led by CEO and founder Bruce Deel, the organization uses these grueling physical challenges to raise awareness about human trafficking while generating significant funding - having already raised over $800,000 through their previous record-breaking events. The Labor Day weekend event will feature continuous play from August 29-31, with players required to remain on the field throughout, eating and sleeping there while only taking brief bathroom breaks. The public can attend free of charge or watch via live stream available on WeAreMost.org, which will provide non-stop coverage of the record attempt.
Beyond awareness campaigns, MOST has evolved into an operational force against sex trafficking, employing two analysts to locate trafficking activity and maintaining an interdiction team of 11 men with military/law enforcement backgrounds who assist local authorities with sting operations nationwide. Founded in 2022, the organization focuses on educating the public, enhancing anti-trafficking legislation, and creating support systems for men to combat the demand for sex trafficking while supporting survivors through their comprehensive approach to addressing this critical issue.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Nonprofit Targets Kickball Record to Combat Human Trafficking
