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Nonprofit Targets Kickball Record to Combat Human Trafficking

Atlanta nonprofit MOST attempts Guinness World Record for longest kickball game to raise awareness and funds against human trafficking. Event runs Aug 29-31.

This initiative matters because human trafficking remains a pervasive global crisis affecting millions, with sex trafficking particularly devastating vulnerable populations. MOST's innovative approach of combining athletic endurance challenges with anti-trafficking advocacy effectively captures public attention and converts it into tangible support - both financial and operational. The $800,000 already raised demonstrates how creative awareness campaigns can directly fund critical interventions, including analytical work to identify trafficking patterns and specialized teams that assist law enforcement. As trafficking networks increasingly operate online and across borders, community-based organizations like MOST provide essential grassroots support that complements governmental efforts. Their work not only rescues victims but also addresses the demand side of trafficking by engaging men as allies in prevention, making this a comprehensive approach to combating modern slavery that deserves public attention and support.