Milk's Got Game: Dairy Nights at the Ballpark Hit a Home Run

The Dairy Alliance is celebrating National Dairy Month this June with its 'Milk's Got Game' initiative and a series of 'Dairy Nights at the Ballpark' events in partnership with minor league teams across the Southeast. These family-friendly events highlight how real dairy milk fuels strength, performance, and active lifestyles while bringing communities together over America's favorite pastime. Fans attending select games will experience interactive concourse activations, on-field promotions, educational moments, dairy food sampling, and dairy-themed giveaways, all designed to showcase the essential nutrients in real milk and its role in helping athletes and families stay fueled and hydrated.

The Dairy Alliance has partnered with several minor league teams throughout the season, including the Lexington Legends, Biloxi Shuckers, Burlington Sock Puppets, and Danville Dairy Daddies. An upcoming Dairy Night celebration is scheduled for June 26 with the Bowling Green Hot Rods. 'Dairy Nights at the Ballpark are a fun and meaningful way to connect with communities during National Dairy Month,' said Farrah Newby, CEO of The Dairy Alliance. 'Through our Milk's Got Game initiative, we're highlighting how real dairy milk fuels strength, performance, and recovery—whether on the field or in everyday life—while also celebrating dairy farmers and the communities they support.'

National Dairy Month is an annual celebration every June that honors dairy farmers and highlights the important role dairy foods like milk, cheese, and yogurt play in a balanced diet. Through partnerships like these, The Dairy Alliance continues its mission of promoting dairy's value in health, wellness, and community connection. For more information about The Dairy Alliance and June Dairy Month activities, visit The Dairy Alliance.