Curated News
By: NewsRamp Editorial Staff
June 23, 2026

Natural Chew Pet Treats Market to Reach $1.5B by 2036

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TLDR

  • The natural chew pet treats market is projected to grow from $0.8B to $1.5B by 2036, offering a 6.9% CAGR opportunity.
  • Market growth is driven by rawhide-free alternatives, collagen chews, and long-lasting hard chews, with pet specialty stores leading sales.
  • Natural chew treats improve pet health and mental stimulation, supporting the human-animal bond through safer, premium ingredients.
  • Saudi Arabia is the fastest-growing market at 8.2% CAGR, with rising demand for imported collagen and cheese chews.

Impact - Why it Matters

This news matters because the booming natural chew pet treats market reflects a fundamental shift in how we care for our dogs. As pet owners increasingly treat their dogs as family, demand for safe, rawhide-free, and functional chews is rising. This trend impacts both pet health—by promoting dental hygiene and mental stimulation—and the economy, creating opportunities for innovative brands. For consumers, it means more transparent, high-quality products. For businesses, it signals a lucrative segment where safety and ingredient sourcing are key differentiators.

Summary

The global Natural Chew Pet Treats Market is set to surge from USD 0.8 billion in 2026 to USD 1.5 billion by 2036, growing at a robust CAGR of 6.9%, according to a new report by Future Market Insights (FMI). This growth is driven by rising demand for rawhide-free alternatives, pet humanization, and a focus on canine enrichment. Pet owners now prioritize ingredient transparency and safety, transforming natural chews from occasional treats into daily essentials. Manufacturers are innovating with collagen-based chews, cheese chews, bully sticks, and tendon chews that offer long-lasting engagement while addressing digestibility and safety concerns.

Long-lasting hard chews dominate the market, accounting for 55.3% of revenue in 2026, favored for their extended chewing duration and perceived value. Retail dog households represent the largest end-use segment at 68.9%, driven by routine purchases and premium treat spending. Pet specialty stores lead sales channels with a 38.4% share. Geographically, North America remains the largest market, but Saudi Arabia is the fastest-growing, with an 8.2% CAGR, fueled by premium pet store expansion and rising demand for imported natural chews. The GCC region (excluding Saudi Arabia) follows at 7.9% CAGR, while South Korea grows at 7.6% CAGR through e-commerce and urban pet ownership.

Key players like Natural Farm, Redbarn Pet Products, and Himalayan Pet Supply compete on ingredient transparency and safety. Manufacturers invest in advanced dehydration, collagen processing, and traceability systems to meet consumer demand for rawhide-free and digestible options. The market presents opportunities in premium pet nutrition, collagen-based products, and direct-to-consumer brands, though risks include product recalls and regulatory compliance. FMI's report offers detailed analysis of market sizing, competitive dynamics, and regional growth through 2036. For customized insights, visit the customization-available page.

Source Statement

This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Natural Chew Pet Treats Market to Reach $1.5B by 2036

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