Curated News
By: NewsRamp Editorial Staff
September 11, 2025
Mars & Unreasonable Group Launch 2025 Food Innovation Cohort
TLDR
- Mars and Unreasonable Group's 2025 cohort offers ventures competitive advantages in sustainable food innovation, reducing emissions and scaling new ingredients for market leadership.
- The Unreasonable Food collaboration selects ventures using fermentation, AI, and plant engineering to reduce dairy emissions and develop sustainable ingredients systematically.
- This initiative builds a resilient food system that conserves water, reduces CO2, and provides nutritious food for millions, creating a better tomorrow.
- Companies like Alpine Bio engineer soybeans to produce dairy proteins without cows, creating familiar textures through innovative plant-based methods.
Impact - Why it Matters
This collaboration matters because it addresses critical challenges in our global food system that directly impact consumers, the environment, and food security. The innovations supported through Unreasonable Food have the potential to reduce the environmental footprint of food production, combat climate change through emission reductions, and create more sustainable and nutritious food options. As climate change intensifies and population grows, transforming our food systems becomes increasingly urgent. These ventures represent practical solutions that could lead to more affordable, accessible, and environmentally friendly food products reaching supermarket shelves. The program's proven track record from the 2024 cohort demonstrates tangible benefits including significant carbon emission reductions, water conservation, and job creation, showing that sustainable food innovation can deliver both environmental and economic benefits simultaneously.
Summary
Mars Snacking and Unreasonable Group have announced the selection of fourteen innovative ventures for the 2025 Unreasonable Food cohort, marking the second year of their groundbreaking collaboration. This initiative, part of the Unreasonable Food program launched in 2024, brings together purpose-driven entrepreneurs focused on transforming the global food system through sustainable solutions. The new cohort builds upon the success of the inaugural cohort, which achieved remarkable results including nearly $200 million in additional revenue, 140,000 tons of CO₂e avoided, and 310 million liters of water conserved.
The 2025 ventures represent cutting-edge innovations across multiple food technology domains, including Alpine Bio's engineering of crops to produce dairy proteins without cows, Standing Ovation's animal-free casein production through precision fermentation, and Oobli's plant-based sweet proteins that replicate sugar taste without actual sugar. Other notable participants include Debut Biotechnology fermenting high-value ingredients and natural color alternatives, Octarine Bio producing sustainable natural colors through fermentation, and NuCicer developing high-protein chickpea varieties resilient to climate stress. These companies are tackling critical challenges in reducing dairy cattle emissions, scaling sustainable ingredients, and developing eco-friendly color solutions.
The collaboration provides these growth-stage ventures with access to Mars' extensive industry expertise, Unreasonable Group's global network of mentors and investors, and a supportive ecosystem designed to accelerate their impact. As Amanda Davies, Chief R&D, Procurement and Sustainability Officer for Mars Snacking emphasized, addressing food system challenges requires collaborative ecosystems that connect pioneering ventures with scaled industry leaders. The program's focus on transforming food supply chains and shaping the future of food positions these innovations to create a more sustainable, nutritious, and resilient global food system for all.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Mars & Unreasonable Group Launch 2025 Food Innovation Cohort
