Curated News
By: NewsRamp Editorial Staff
September 08, 2025
Surcheros Celebrates National Queso Day with Free Queso for Rewards Members
TLDR
- Surcheros Rewards members gain a free queso with entrée purchase on National Queso Day, offering exclusive savings and enhanced value for loyal customers.
- Surcheros provides free regular queso to Rewards members who purchase a full-size entrée on September 20 at participating locations through their app-based program.
- Surcheros celebrates community and Southern hospitality by offering free queso to reward members, fostering shared enjoyment and strengthening local connections.
- Surcheros celebrates National Queso Day with free queso for rewards members, featuring bold Tex-Mex flavors and custom-made entrées with fresh ingredients.
Impact - Why it Matters
This news matters because it highlights how restaurants are using promotions and loyalty programs to engage customers and drive traffic, especially around food-centric holidays. For consumers, it offers a chance to enjoy free items and discover new dining options, while for the industry, it demonstrates effective marketing strategies that blend community engagement with brand growth. Surcheros' recognition in industry rankings also signals its rising influence in the fast-casual sector, which could inspire similar approaches from competitors and benefit franchise opportunities.
Summary
Surcheros, a fast-casual Tex-Mex restaurant chain founded by CEO Luke Christian in 2007, is celebrating National Queso Day on September 20, 2025, with a special promotion for its rewards members. The company, known for its bold flavors and Southern hospitality, is offering free regular queso with the purchase of any full-size entrée at participating locations. This promotion highlights queso as a defining part of the Surcheros experience and aims to attract both loyal customers and new guests to enjoy their freshly prepared menu items, including burritos, bowls, tacos, quesadillas, nachos, and salads.
Luke Christian emphasized that queso is a fan favorite that keeps customers coming back, making National Queso Day an ideal opportunity to showcase this popular item. The rewards program, which can be joined for free through the Surcheros app available on the App Store or Google Play, allows members to earn points with every order for future redemptions. Surcheros has gained recognition in 2025, earning spots on Fast Casual's Top 100 Movers & Shakers list and Nation's Restaurant News' 100 Under 100 ranking, reflecting its growing momentum and commitment to excellence in the competitive restaurant industry.
For more details about Surcheros, including locations, menu options, and franchising opportunities, visit www.surcheros.com. The family-friendly chain continues to expand throughout the Southeast, offering customized meals with premium meats like grilled chicken, ground beef, carnitas, and steak, along with fresh toppings and signature sauces. This promotion not only celebrates a beloved menu item but also reinforces Surcheros' community-focused approach and dedication to providing a unique dining experience rooted in Southern hospitality.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Surcheros Celebrates National Queso Day with Free Queso for Rewards Members
