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Mars & Unreasonable Group Launch 2025 Food Innovation Cohort

Mars and Unreasonable Group announce 14 sustainable food ventures for 2025 cohort, focusing on dairy alternatives, natural colors, and climate-resilient crops to transform global food systems.

This collaboration matters because it addresses critical challenges in our global food system that directly impact consumers, the environment, and food security. The innovations supported through Unreasonable Food have the potential to reduce the environmental footprint of food production, combat climate change through emission reductions, and create more sustainable and nutritious food options. As climate change intensifies and population grows, transforming our food systems becomes increasingly urgent. These ventures represent practical solutions that could lead to more affordable, accessible, and environmentally friendly food products reaching supermarket shelves. The program's proven track record from the 2024 cohort demonstrates tangible benefits including significant carbon emission reductions, water conservation, and job creation, showing that sustainable food innovation can deliver both environmental and economic benefits simultaneously.