Hong Kong Fashion Shines at Paris Men's Fashion Week with Cross-Sector Collaboration

The Hong Kong Trade Development Council (HKTDC) and Hong Kong Air Cargo Terminals Limited (Hactl) have concluded a successful cross-sector collaboration at Paris Men’s Fashion Week Spring/Summer 2027, held from 24-28 June. The campaign, part of the Fashion Hong Kong initiative, showcased the dynamism of Hong Kong design to the international fashion community through a professional showroom and networking reception at Rue de la Paix. The showroom featured designer brands like MARCCH and Matter Matters, which unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting creative exchange. The event attracted buyers, media, and industry professionals from Europe and around the world, facilitating business matching and partnership discussions to help brands tap into international market opportunities.

This promotion marked the first cross-sector collaboration between the HKTDC and Hactl, recognized as a leader in sustainability and innovation in Hong Kong. Hactl lent its expertise in air cargo logistics and sustainability, while the HKTDC leveraged its global network to empower Hong Kong brands to expand internationally. The partnership demonstrates how Hong Kong adopts innovative approaches to integrate creativity, commerce, and professional services, supporting local brands in expanding their international footprint while responding to global expectations for sustainable development. Mr Chris Lo, Regional Director of HKTDC, emphasized that the collaboration showcases Hong Kong’s unique strengths in combining creativity with connectivity, while Mr Frosti Lau, CEO of Hactl, highlighted how air cargo supports the fashion industry and promotes sustainability.

Fashion Hong Kong, launched in 2015, is dedicated to promoting Hong Kong designers at major fashion events across cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. This initiative supports local brands to connect with global buyers and industry players, expand into Chinese Mainland and overseas markets, and strengthen their international presence. The networking reception on 27 June attracted around 200+ fashion industry professionals, sparking vibrant conversations and providing valuable opportunities for Hong Kong designers to expand their international networks. A “Hong Kong Fashion Night dinner” further strengthened connections with the global fashion community, laying a solid foundation for brands to expand into overseas markets.