Curated News
By: NewsRamp Editorial Staff
January 12, 2026

Hong Kong Fairs Debut 'Pop & Play' Pavilion with 150+ IPs and Global Trends

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Original Source

TLDR

  • The HKTDC's new Pop & Play pavilion offers exclusive access to 150 IPs and limited-edition collectibles, creating a competitive edge for early investors and collectors.
  • The HKTDC's three fairs operate through a structured EXHIBITION+ model, combining physical exhibitions with the Click2Match platform for systematic global business networking.
  • The fairs promote sustainable toys and Happy Ageing products, fostering environmental responsibility and improving quality of life across generations.
  • Visitors can explore giant Marvel statues, meet iconic artists, and discover rare collectibles from global IPs like B.Duck and Hot Toys.

Impact - Why it Matters

This event showcases the rapid evolution of the global toy and play industry, reflecting broader societal shifts. The emphasis on 'kidult' collectibles and IP-driven products highlights how nostalgia and pop culture are fueling a multi-billion dollar market, appealing to adult consumers and investors alike. The introduction of 'Happy Ageing' toys addresses the needs of an aging global population, promoting intergenerational bonding and cognitive health, while sustainable products align with growing environmental consciousness among parents and regulators. For businesses, the fair offers critical insights into emerging trends like Korean cultural exports and STEM education, providing a competitive edge in sourcing and innovation. For consumers and collectors, it unveils exclusive limited-edition items and direct engagement with creators, shaping future purchasing and collecting behaviors. Ultimately, this convergence of trade, culture, and technology at Asia's flagship event influences product development, retail strategies, and consumer expectations worldwide.

Summary

The 52nd HKTDC Hong Kong Toys & Games Fair, alongside the 17th Baby Products Fair and 24th Stationery & School Supplies Fair, has opened with a spectacular debut of the "Pop & Play" pavilion, showcasing over 150 intellectual properties (IPs) from global brands. Organized by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, this four-day event at the Hong Kong Convention and Exhibition Centre brings together more than 2,600 exhibitors from 37 countries, including first-time participants from Bangladesh, New Zealand, and Norway. Key figures such as HKSAR Under Secretary Dr. Bernard Chan, HKTDC Executive Director Sophia Chong, and Deputy Executive Director Jenny Koo emphasized the event's theme "New Play for All," highlighting its role in fostering cross-regional trade and networking opportunities through both physical exhibitions and the EXHIBITION+ online platform.

The "Pop & Play" pavilion stands out as the centerpiece, featuring fair premieres and limited-edition collectibles from iconic IPs like B.Duck, Hot Toys, and threezero, with exclusive items such as TUTU MOKEY figurines limited to 100 pieces globally. Interactive activities, including photo opportunities with mascots Ah Pop and Ah Play, autograph sessions with artists like b.wing and Kenny Wong, and seminars on the IP economy, engage both trade buyers and the public. The fairs also reveal key industry trends: the booming "kidult" and collectibles market, the rise of "Happy Ageing" products for seniors, sustainable toys made from ocean-bound plastic, educational STEM toys, and the growing influence of Korean pop culture through items like KPop Demon Hunters merchandise and Pinkfong's Baby Shark toys.

Additional highlights include the Baby Products Fair's expanded World of Strollers and Gear zones, the Stationery Fair's first New Zealand exhibitor, and the Asia Toys & Games Forum featuring insights from experts like Euromonitor's Loo Wee Teck and Disney's Alex Lin. With over 200 buyer missions from 40+ countries and digital tools like the Click2Match platform, the event drives global business connections and innovation in play, growth, and creativity. For more details, visit the official fair websites at hktoyfair.hktdc.com, hkbabyfair.hktdc.com, and hkstationeryfair.com, or explore the original release on www.newmediawire.com.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Hong Kong Fairs Debut 'Pop & Play' Pavilion with 150+ IPs and Global Trends

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