Hong Kong Designers Take Paris Fashion Week with Logistics Boost

Hong Kong is making a bold fashion statement in Paris this June, as the Hong Kong Trade Development Council (HKTDC) stages the Fashion Hong Kong professional showroom from 24 to 28 June at 4 Rue de la Paix. This marks the first time the initiative is held during Paris Men’s Fashion Week, and it also represents the first cross-sector collaboration between HKTDC and Hong Kong Air Cargo Terminals Limited (Hactl). The partnership brings together HKTDC’s international promotion platform with Hactl’s expertise in cargo operations and logistics, highlighting Hong Kong’s unique ability to integrate creative industries with professional services. The event will showcase the Spring/Summer 2027 collections of Hong Kong designer brands, including popular local labels MARCCH and MATTER MATTERS, which will debut collaborative pieces created with Paris-based artist Yaz Bukey, blending Hong Kong design with European creativity.

The showroom will feature apparel and fashion accessories from a range of brands, such as Kinks Lab and PLOTZ. A networking reception on 27 June is expected to draw around 200 industry professionals, media representatives, and buyers, providing a platform for Hong Kong brands to connect with the international fashion community. The collaboration with Hactl is particularly timely, as the global fashion industry increasingly emphasizes speed, connectivity, and sustainability. By combining creative talent with logistics expertise, the initiative demonstrates Hong Kong’s innovative approach to helping local brands expand their international footprint. According to the news release, this event “supports Hong Kong brands in exploring new international opportunities” and “bolsters Hong Kong’s capacity to help local brands respond to market expectations.”

Through the Fashion Hong Kong event series, HKTDC provides comprehensive, one-stop international promotion support for Hong Kong designer brands, enabling them to connect with overseas buyers, media, and industry players. The programme includes exhibitions, business matching, and promotional activities, all designed to unlock new business opportunities and solidify Hong Kong’s role as an East-meets-West centre for cultural exchange. Media are invited to attend the showroom and networking reception, with registration details provided in the NEWMEDIAWIRE announcement.