Curated News
By: NewsRamp Editorial Staff
August 27, 2026
Gong cha Unveils New Campaign with Felix from Stray Kids
TLDR
- Gong cha leverages Felix's star power to boost brand visibility and capture a wider audience in competitive global tea markets.
- Gong cha's new campaign uses tea leaf motifs and a step-by-step film to illustrate its hand-picked, freshly brewed process.
- The campaign fosters connection and shared experiences, highlighting tea's warmth and sincerity to bring people together.
- Felix from Stray Kids stars in a tea-leaf fortune-telling inspired film, with limited-edition merchandise giveaways in September.
Impact - Why it Matters
This campaign matters because it reinforces Gong cha's brand identity as a premium tea provider, leveraging a global K-pop star to connect with younger audiences. For consumers, it signals a focus on quality and authentic experiences, potentially influencing their beverage choices. The promotional giveaways and immersive content offer fans and tea lovers new ways to engage with the brand, driving loyalty and sales.
Summary
Gong cha Global, one of the world's fastest-growing tea brands, has launched a new campaign film featuring Global Brand Ambassador Felix from Stray Kids, debuting on August 27. The campaign centers on the concept "How Tea Is Meant To Be," highlighting Gong cha's commitment to quality and taste. The film uses tea leaves as a central motif, inspired by tea leaf fortune-telling, and depicts Felix plucking leaves to capture the excitement and warmth of whole leaf tea. It emphasizes the care in every cup, from hand-picked leaves to freshly brewed tea and pearls prepared each morning.
Felix, in his second year as ambassador, shares his genuine affection for Gong cha, which he has enjoyed since childhood. The campaign builds on his identity as an artist while creating a warmer, more heartfelt atmosphere compared to previous campaigns. It launches simultaneously across Korea and other global markets, with a teaser released on August 24 and the full film on August 27. Additional content, including an interview film, will be released in stages.
To celebrate, Gong cha will roll out online and offline promotions, including limited-edition merchandise featuring Felix in September. Jenn Leitner, Experience Vice President, Brand & Marketing, Americas Gong cha Global, emphasized the collaboration's strength in bringing together Felix's genuine love for the brand and the company's dedication to quality. The campaign aims to deliver differentiated brand experiences and connect with guests worldwide.
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, Gong cha Unveils New Campaign with Felix from Stray Kids
