Curated News
By: NewsRamp Editorial Staff
November 04, 2026
Building Content for the Algorithm: Newsworthy.ai Co-Founder on The Building Texas Show
TLDR
- Newsworthy.ai co-founder Mark Willaman reveals a press-release playbook on The Building Texas Show to help brands gain an edge in AI-driven discoverability.
- The Building Texas Show episode explains how structured press releases, RAG grounding, and multi-format curation help content get cited by AI and found by humans.
- The Building Texas Show episode shows how mayors and local leaders can use AI-era press releases to reach constituents where local news has disappeared.
- Mark Willaman explains on The Building Texas Show why press releases are perfect for LLMs and how one release becomes audio, video, and social snippets.
Impact - Why it Matters
This news matters because the way audiences discover information is rapidly changing. With AI-driven search and social platforms becoming primary gatekeepers, traditional PR and content strategies are no longer enough. Willaman's insights offer a roadmap for businesses, local leaders, and creators to adapt by structuring content for both human and machine readers, ensuring they remain visible and credible in an increasingly automated information ecosystem. As local news dwindles, these tactics become essential for communities to stay informed and for brands to maintain trust and reach.
Summary
The latest episode of The Building Texas Show, titled Building Content for the Algorithm: Are You Doing It Wrong?, hosted by Justin McKenzie, features a conversation with Mark Willaman, co-founder of Newsworthy.ai. Published September 29, 2026, the episode addresses how Texas founders, mayors, and economic development corporations can get discovered when content must appeal to both humans and machines, especially as local news outlets decline. Willaman and McKenzie outline a practical playbook for brand discoverability in the AI era, covering why the press release is a near-perfect document for LLMs and SEO, David McGinnis's 28-day news cycle, multi-format curation through NewsRamp.com, and the importance of Retrieval Augmented Generation (RAG) and grounding for AI citations.
Willaman, who previously integrated PRWeb into his HR marketing software, argues that the press release format itself is the moat: "What's intriguing about the press release is it's kind of a perfect document for today's environment. It's current, it's factual, it's structured, it has name entities in it. Machines love that." He offers a memorable frame: SEO gets you into the library, but AI retrieval decides whether you're pulled off the shelf. The discussion delves into mechanics, including Newsworthy.ai's live counter of AI training bots, schema and entity structuring, and how a single release is curated into audio snippets, AI-narrated video, and zero-click social posts. McKenzie connects the framework to his work with Texas mayors and small business owners, noting how the mayor series helps candidates in communities without a local newspaper reach constituents. Both push back on conversion-first thinking, invoking the updated marketing rule of seven touches across five platforms and pointing listeners to McGinnis's free digital book at newsworthy.ai.
About The Building Texas Show: Hosted by Justin McKenzie, the show spotlights the founders, mayors, economic development leaders, and operators building the future of Texas through candid interviews. New episodes release weekly across YouTube, Facebook, Instagram, and LinkedIn. The episode is available now wherever podcasts are heard.
Source Statement
This curated news summary relied on content distributed by Newsworthy.ai. Read the original source here, Building Content for the Algorithm: Newsworthy.ai Co-Founder on The Building Texas Show
