Curated News
By: NewsRamp Editorial Staff
November 04, 2026
Mediacendo Appoints Charles Ruyant as Managing Director
TLDR
- Mediacendo's AI platform builds multi-channel campaigns in minutes, giving agencies a speed edge over manual spreadsheet workflows.
- Mediacendo connects approved media plans to platforms like Meta and Google, automating campaign builds with full audit trails.
- Mediacendo frees media teams from repetitive admin so they can focus on creative, strategic work that improves campaign outcomes.
- Charles Ruyant, who built SAMY's THYGA agency, now leads Mediacendo as Managing Director after its launch and initial funding.
Impact - Why it Matters
This appointment signals Mediacendo's commitment to solving a pervasive inefficiency in paid media: the overwhelming manual workload that consumes skilled teams' time. By leveraging AI and deep platform integrations, Mediacendo aims to shift focus from administrative tasks to strategic optimization, potentially transforming how agencies and brands execute campaigns. Ruyant's extensive experience on both the agency and ad tech sides positions him to drive product development and adoption, especially as the platform expands its AI assistant and integrations. For marketers, this means faster campaign launches, better compliance, and more time for creative and strategic work—ultimately improving ROI and operational agility in a competitive landscape.
Summary
Mediacendo, the UK-based company behind an AI-powered operating system for paid media, has appointed Charles Ruyant as Managing Director following its recent launch and initial funding. Ruyant brings extensive experience in agency leadership, media buying, and advertising technology. Most recently, he served as Global Paid Media Managing Director at SAMY, where he founded and grew the paid media agency THYGA, integrating it into SAMY in June 2025. Previously, he was Managing Partner, Media Advertising at OMD EMEA, leading regional media strategy and managing a team of over 40 specialists. He also served as Media Operations Director at Sprinklr, where he developed the company's paid media advertising module from concept to launch. Earlier roles included positions at Publicis Groupe, PHD Media, and Experian.
In his new role, Ruyant will lead Mediacendo's product direction, partnerships, and commercial development across the UK and US. His priorities include expanding advertising platform integrations, developing the platform's AI assistant that reviews live campaign data and recommends budget, audience, and creative adjustments, and working directly with early customers to refine the user experience. Mediacendo addresses a common industry pain point: skilled media teams spending too much time on manual tasks like moving information between spreadsheets, chasing approvals, and recreating campaign setups across platforms. The platform brings briefing, research, media planning, creative coordination, approvals, campaign building, optimisation, and reporting into one connected workspace, with AI preparing work and teams reviewing and approving decisions before campaigns are submitted.
What sets Mediacendo apart is its ability to take an approved media plan and build live campaigns across major advertising platforms—including Meta, Google Ads, TikTok, LinkedIn, YouTube, Snapchat, Pinterest, Reddit, X, OpenAI Ads, and Spotify—in minutes rather than hours. Every step is recorded, providing a complete audit trail from brief to live campaign. Mediacendo is now available for demonstrations and customer onboarding; agencies, brands, and in-house marketing teams can arrange a demonstration at mediacendo.com.
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, Mediacendo Appoints Charles Ruyant as Managing Director
