Curated News
By: NewsRamp Editorial Staff
September 24, 2025
Airport Giants Partner to Expand Premium Dining with Vino Volo Wine Bars
TLDR
- Paradies Lagardère and Plaza Premium Group's partnership gives travelers exclusive access to Vino Volo wine bars through a $35 Dining Pass, offering premium pre-flight advantages.
- The partnership allows travelers to purchase a Dining Pass online, receive a QR code via app or email, and choose from five curated menus at nearly 30 airport locations.
- This collaboration enhances airport hospitality by expanding dining choices and creating more relaxing, upscale experiences that make travel more enjoyable for passengers worldwide.
- Travelers can now explore global wines and gourmet pairings at airport Vino Volo bars through an innovative partnership between two hospitality leaders.
Impact - Why it Matters
This partnership fundamentally transforms the airport dining landscape by making premium wine bar experiences more accessible to travelers. For frequent flyers and business travelers, it addresses the long-standing challenge of finding quality dining options in airports, turning layovers and pre-flight waiting time into enjoyable culinary experiences rather than necessary inconveniences. The integration of Vino Volo's sophisticated offerings with Plaza Premium's global network represents a significant upgrade in airport hospitality standards, potentially setting new expectations for what travelers can expect from airport amenities. As air travel continues to rebound post-pandemic, such enhancements to the passenger experience could influence how airports worldwide approach their food and beverage offerings, potentially driving industry-wide improvements in quality and variety. For the companies involved, it strengthens their competitive positioning in the lucrative airport concessions market while creating new revenue streams through cross-promotional opportunities.
Summary
Paradies Lagardère, a leading North American airport retailer and restaurateur, and Plaza Premium Group (PPG), the global leader in airport hospitality, have announced a strategic partnership that will significantly expand dining options for travelers through the award-winning Vino Volo wine bar concept. This collaboration brings together two industry powerhouses to create an enhanced airport experience, with Vino Volo's sophisticated wine bars and restaurants becoming accessible to Plaza Premium Lounge users across nearly 30 airports in the United States and Canada. The partnership represents a major expansion of airside dining choices for travelers, combining Paradies Lagardère's expertise in airport concessions with PPG's global hospitality network.
The centerpiece of this initiative is the introduction of a Dining Pass program, available for $35 (with an additional 15% discount for Smart Traveller members) through Plaza Premium Lounge's website. Travelers who purchase the pass gain access to exclusive dining experiences at eligible Vino Volo locations, where they can choose from five specially curated menus featuring wine flights paired with gourmet appetizers or wines by the glass served alongside soups, salads, sandwiches, and flatbreads. The seamless digital experience involves QR code activation through either the Smart Traveller app or email, ensuring a convenient pre-flight dining option that elevates the traditional airport food and beverage offering.
Key executives from both companies expressed enthusiasm for the partnership, with David Bisset, chief development officer at Paradies Lagardère, highlighting Vino Volo's reputation for offering travelers "a comfortable and elevated experience centered around wine, food and relaxation." Pascal Belanger, Senior Vice President Americas at Plaza Premium Group, described the collaboration as a "strategic milestone" that strengthens their regional footprint and reinforces their long-term vision of delivering greater choices and exceptional hospitality. The partnership leverages Vino Volo's 20-year legacy of providing fine wines from around the globe, local craft cocktails, and craft beer in a relaxed, upscale setting, now made available to PPG's global community of loyal travelers.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Airport Giants Partner to Expand Premium Dining with Vino Volo Wine Bars
