Consolidated Communications Rebrands as Fidium, Uniting All Services Under Fiber Brand

Consolidated Communications has taken a monumental step in its corporate transformation by unifying all its residential, business, and wholesale operations under a single, modern brand: Fidium. This strategic rebranding positions Fidium as the comprehensive face of the company's fiber-based solutions nationwide, now representing more than 75 percent of its broadband customers. The move signifies a complete shift from a legacy telecom provider to a focused fiber internet and network services powerhouse. Key figures driving this change include President and CEO Bob Udell, who is set to retire at the end of 2025 and join the Board as Vice Chairman, and Chief Operating Officer Gaurav Juneja, who is poised to become CEO in 2026. The company is on an aggressive expansion track, aiming to reach over 80 percent of its service footprint with fiber within the next few years, backed by a massive investment of approximately $1.7 billion in fiber infrastructure since 2020. This has expanded its reach to more than 700 communities, earning it a spot as one of the nation's top 10 fiber networks by route miles.

The Fidium brand, which launched in 2021 and has already earned one of the industry's highest Net Promoter Scores, now encompasses three distinct service lines designed for a wide range of customers. Fidium Fiber delivers multi-gigabit residential internet known for its simplicity and reliability. Fidium Business offers scalable solutions including internet, security, voice, and collaboration tools for companies of all sizes. Fidium Wholesale provides high-capacity, carrier-grade transport and connectivity for infrastructure providers. According to Dan Stoll, President of Commercial and Carrier Business, unifying under the Fidium banner allows the company to scale faster and expand capabilities more seamlessly. The brand expansion is further supported by significant financial momentum, including a successful inaugural ABS financing that exceeded $1 billion, which Tim Austin, a partner at Searchlight Capital, noted will fuel further expansion and market share growth in the competitive fiber sector.

This corporate evolution is underscored by the introduction of a new tagline, "Fiber Up," which incoming CEO Gaurav Juneja describes as a call to action for growth and innovation. The transition to a single brand identity will be rolled out across all communications, marketing, and customer materials over the coming months, with the company assuring customers of continued reliable service. For more details on this strategic shift, readers are encouraged to visit FidiumFiber.com. This unification under the Fidium brand represents a pivotal moment in the company's history, consolidating its position as a major player committed to delivering future-ready, customer-first fiber connectivity across the United States.