Curated News
By: NewsRamp Editorial Staff
September 04, 2025
10 Signs Your CEO Truly Values Marketing as a Growth Engine
TLDR
- A marketing-focused CEO provides competitive advantage by integrating marketing into strategic decisions, driving revenue growth and stronger brand positioning for financial services firms.
- Effective marketing leadership involves systematic investment in brand building, outcome-focused metrics, and consistent execution to create predictable revenue pipelines and measurable ROI.
- CEOs who value marketing foster better workplaces by empowering teams, building trust through authentic branding, and creating sustainable growth that benefits employees and customers alike.
- Marketing-minded CEOs act as brand evangelists, celebrate team wins publicly, and leverage AI innovation to transform traditional financial services marketing approaches.
Impact - Why it Matters
This news matters because it addresses a fundamental challenge in business leadership - the undervaluing of marketing as a strategic function. When CEOs fail to recognize marketing's role in driving revenue and building brand equity, companies miss out on sustainable growth opportunities and competitive advantage. For professionals in marketing roles, working under leadership that doesn't understand these principles can lead to frustration, limited resources, and ineffective strategies. Conversely, organizations with marketing-minded leadership typically experience stronger brand positioning, better customer acquisition metrics, and improved financial performance. In today's competitive business environment, particularly in sectors like financial services and fintech, this understanding can be the difference between market leadership and stagnation.
Summary
Kelly Waltrich, CEO and Co-founder of Intention.ly, shares her expert insights on the critical role of marketing-minded leadership in driving business growth. Drawing from her 20 years of experience in the financial services industry, including her tenure as Chief Marketing Officer at eMoney Advisor and Orion Advisor Solutions, she outlines 10 clear indicators of a CEO who truly values marketing. These signs include putting marketing leaders in strategic decision-making rooms, investing in brand development as a revenue driver, focusing on outcomes rather than vanity metrics, and understanding key performance indicators like customer acquisition cost and lifetime value.
The article emphasizes that marketing-minded CEOs act as brand evangelists, celebrate marketing wins publicly, and back marketing strategies during cross-functional conflicts. Waltrich highlights how such leadership transforms marketing from a cost center into a powerful growth engine, particularly for RIAs, fintechs, and other financial services firms. Her perspective is informed by her work at Intention.ly, where she has pioneered AI-powered marketing innovation through initiatives like the groundbreaking Advisor Brand Builder, serving over 100 financial services companies and establishing herself as a leading voice in marketing evolution through her "Don't Do That" podcast and frequent contributions to major trade publications.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, 10 Signs Your CEO Truly Values Marketing as a Growth Engine
