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10 Signs Your CEO Truly Values Marketing as a Growth Engine

Kelly Waltrich of Intention.ly reveals 10 signs your CEO truly values marketing. Learn how marketing-minded leadership drives growth in financial services firms.

This news matters because it addresses a fundamental challenge in business leadership - the undervaluing of marketing as a strategic function. When CEOs fail to recognize marketing's role in driving revenue and building brand equity, companies miss out on sustainable growth opportunities and competitive advantage. For professionals in marketing roles, working under leadership that doesn't understand these principles can lead to frustration, limited resources, and ineffective strategies. Conversely, organizations with marketing-minded leadership typically experience stronger brand positioning, better customer acquisition metrics, and improved financial performance. In today's competitive business environment, particularly in sectors like financial services and fintech, this understanding can be the difference between market leadership and stagnation.