120% Conversion Lift After Strategic PPC Overhaul for a Luxury E-Commerce Client

Bury, United Kingdom - November 30, 2025 / Seek Marketing Partners /

Bury, Manchester — Seek Marketing Partners has announced exceptional paid media results for a luxury e-commerce client following a complete restructuring of their Google Ads account. Through a combination of full-funnel campaign architecture, strategic testing and performance-driven optimisation, SMP generated major uplifts across all key PPC metrics within a single optimisation cycle.

Across the tracked period, the client recorded a 72.70% increase in conversions, a 120.64% improvement in conversion rate, and a 46.95% rise in total conversion value. Return on ad spend (ROAS) climbed from 3.33 to 4.63, marking a 39.30% improvement, while ad spend remained stable with only a slight increase of 5.5%.

“Our focus wasn’t just to restructure campaigns, but to understand where true buying intent existed within the client’s audience,” said Jerome (PPC Specialist) from Seek Marketing Partners. “By testing messaging, refining signals, and consolidating spend into proven growth engines, we created rapid and sustainable gains.”

The client operates in a niche luxury accessories category, where products are tied to specific high-end items and buyer behaviour is deeply intention-driven. The primary challenge involved identifying which product themes and search intents carried enough demand to scale profitably. Before SMP’s involvement, the account had no clear data indicating which audiences, queries or angles would deliver the highest conversion potential.

The client’s objectives included:

• Increasing total product sales

• Improving conversions and overall conversion value

• Maintaining strong ROAS while exploring new campaign structures

• Keeping costs controlled while scaling performance
  
  

Seek Marketing Partners began with a complete PPC rebuild centred around a full-funnel Google Ads structure. This allowed the team to test both broad and model-specific search intent while building a foundation that could accurately identify the strongest commercial signals.

The strategy included:

• Performance Max + Search layering to capture both broad and high-intent traffic

• Expanded keyword themes to reach users searching for protection, organisation and value preservation—not just narrow, product-specific terms

• Custom audience signals combining high-value searches, on-site behaviour, and interests aligned with luxury ownership

• Testing luxury-led vs. pain-point-focused messaging to identify the angles that drove the highest purchase intent

• Structured consolidation, pausing underperformers and reallocating spend to the campaigns with the strongest ROAS and conversion patterns
  
  

This deliberate approach helped SMP uncover which search behaviours and themes aligned most closely with high-value users.

During the execution period, SMP launched and tested a variety of campaign types, including Performance Max, multiple Search themes, and a brand safety net for users already familiar with the client.

Once live, each campaign’s performance was monitored closely. Underperforming segments were gradually removed, allowing the budget to shift towards proven growth drivers.

The account ultimately consolidated around three core engines:

1. Performance Max, which became the primary revenue driver

2. High-intent Search campaigns, which saw lifts in efficiency and ROAS

3. Brand Search, which continued to act as a low-cost, high-value safety layer
   
   

To strengthen traffic quality, SMP implemented a tailored audience signal designed to help Google’s automation identify high-intent luxury shoppers based on behavioural and interest-based markers.

• Weekly negative keyword refinement

• Continuous keyword optimisation

• Enhanced sitelinks and improved display paths

• Daily budget alignment to protect efficiency

• A/B testing between luxury-messaging and problem-solution messaging
  
  

This systematic optimisation ensured traffic quality improved while spending remained under control.

Over a short optimisation window (22 October – 4 November), Seek Marketing Partners delivered major gains:

Metric

Before

After

Change

Conversions

33.21

57.35

+72.70%

Conversion Rate

1.58%

3.48%

+120.64%

Conversion Value

£2,007.05

£2,949.44

+46.95%

ROAS

3.33

4.63

+39.30%

Cost

£603.52

£636.70

+5.50%

The low-cost increase paired with strong growth across all profitability metrics highlights the effectiveness of the new PPC structure. SMP successfully delivered higher-quality traffic, greater purchase intent, and significantly stronger returns without inflating spending.

With a high-performing structure now in place, SMP will expand the client’s PPC strategy into new international markets. The next phase will focus on:

• Entering the US market with controlled test budgets

• Adapting ad copy, bidding, and audience signals to local behaviour

• Scaling high-performing segments while maintaining ROAS

• Continued daily monitoring and iterative optimisation

The early results provide a strong foundation for future scaling and further exploration of global demand.

Seek Marketing Partners is a Manchester-based digital performance agency specialising in PPC, SEO, content strategy and analytics. The team works with brands across industries to deliver measurable, sustainable growth through data-driven marketing execution.

Contact Information:

Seek Marketing Partners

10 St. Marys Place
Bury, Manchester BL9 0DZ
United Kingdom

Quosyne San Miguel-Amarilla
441617687372
https://seekmarketingpartners.com

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