As the new year begins, Nutritional Products International (NPI), a leading global sales, marketing, and distribution company specializing in bringing international health and wellness brands into the United States, is celebrating continued momentum and preparing for what is expected to be its largest year of growth to date.

Founded and led by Mitch Gould, NPI has become a trusted U.S. market-entry partner for global brands seeking successful expansion into the highly competitive nutritional products and wellness sector. Through its proprietary Evolution of Distribution® platform, NPI delivers a true end-to-end, turnkey solution designed to remove friction, reduce risk, and accelerate U.S. retail growth.

As we enter the new year, I want to wish our clients, retail partners, and global brand partners a healthy, happy, and successful year ahead,” said Mitch Gould, Founder and CEO of Nutritional Products International. “We’re looking forward to our biggest year yet as more international brands continue expanding into the United States with innovative nutritional products, supported by our experienced team and continually evolving distribution platform.

NPI’s Evolution of Distribution® platform provides global brands with a comprehensive, integrated pathway into the U.S. market, including:

• Global logistics and freight forwarding — including newly expanded shipping capabilities that enable products to move seamlessly from international manufacturers directly to U.S. ports and NPI’s warehouse network

• U.S.-based warehousing and fulfillment to support scalable national distribution

• Retail sales execution and buyer relationships across major mass, specialty, and e-commerce channels

• Strategic marketing, media exposure, and brand positioning to build awareness and demand

• Regulatory and compliance guidance to help brands navigate U.S. market requirements efficiently

This turnkey approach allows international health and wellness brands to focus on innovation and growth while NPI manages the complexities of U.S. market entry and expansion.

As global interest in the U.S. nutritional products sector continues to rise, NPI remains focused on helping brands successfully launch, scale, and sustain long-term growth in the American marketplace.

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding health and wellness product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and scale products, ensuring a smooth path from concept to shelf.

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