Curated News
By: NewsRamp Editorial Staff
December 23, 2025
NPI Eyes Record Growth as Global Wellness Brands Target U.S. Market
TLDR
- Nutritional Products International's Evolution of Distribution platform offers international health brands a competitive edge by accelerating U.S. market entry with reduced risk and friction.
- NPI's turnkey platform methodically handles logistics, warehousing, sales, marketing, and compliance to streamline U.S. expansion for global health and wellness brands.
- NPI helps bring innovative nutritional products to the U.S., potentially improving consumer health and wellness options while supporting global brand growth.
- NPI, founded by Mitch Gould who has worked with celebrities like Hulk Hogan, provides a comprehensive pathway for international health brands to enter the competitive U.S. market.
Impact - Why it Matters
This news matters because it highlights a significant trend in the global health and wellness industry: the increasing flow of international brands into the massive U.S. consumer market. For consumers, this means greater access to innovative nutritional products from around the world, potentially driving competition, variety, and advancements in health-focused offerings. For entrepreneurs and businesses outside the U.S., NPI's model demonstrates a viable pathway to navigate the complex American retail landscape, which includes stringent regulations, established distribution networks, and fierce competition. The company's anticipated growth signals confidence in sustained consumer demand for wellness products and underscores the U.S. market's continued appeal as a premier destination for global brand expansion. This activity can influence retail assortments, investment in the sector, and ultimately, the choices available to health-conscious shoppers nationwide.
Summary
As 2026 approaches, Nutritional Products International (NPI), a leading global sales, marketing, and distribution firm, is poised for what it anticipates will be its most significant year of growth yet. Founded and led by CEO Mitch Gould, NPI specializes in bringing international health and wellness brands into the competitive United States market. The company serves as a crucial U.S. market-entry partner, leveraging its proprietary Evolution of Distribution® platform to provide a comprehensive, turnkey solution designed to eliminate friction, reduce risk, and accelerate retail growth for global brands. Gould expressed optimism for the new year, extending well-wishes to clients and partners while highlighting the continued influx of international brands seeking to launch innovative nutritional products in the U.S. with NPI's support.
The cornerstone of NPI's service is its Evolution of Distribution® platform, a fully integrated system that manages the entire U.S. market entry process. This platform encompasses critical services such as global logistics and expanded freight forwarding, ensuring products move efficiently from international manufacturers to U.S. ports and NPI's warehouse network. It also includes U.S.-based warehousing and fulfillment for scalable national distribution, retail sales execution through established buyer relationships across major mass, specialty, and e-commerce channels, strategic marketing and media exposure for brand building, and essential regulatory and compliance guidance. This end-to-end approach allows international brands to concentrate on product innovation and core business growth while NPI handles the complexities of American market expansion, from logistics to retail placement.
NPI, founded by retail distribution expert Mitch Gould, has a proven track record of working with prominent brands and figures, including celebrities like Steven Seagal and Hulk Hogan. The company's mission is to ensure a smooth path from product concept to retail shelf, importing, promoting, and scaling health and wellness items for manufacturers and retailers alike. With rising global interest in the lucrative U.S. nutritional products sector, NPI's role as a facilitator for international brands is more relevant than ever, positioning the company at the forefront of industry growth and cross-border commerce in the wellness space.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, NPI Eyes Record Growth as Global Wellness Brands Target U.S. Market
