LOS ANGELES, CA - December 18, 2025 (NEWMEDIAWIRE) - North American Frac Sand, Inc. (OTC: NAFS), doing business as (dba) HRC Coffee Roasters LLC (“HRC” or “The Company”), announces that the Company has achieved substantial operational progress over the past year and is preparing to unveil a comprehensive corporate repositioning that management believes will establish a clear runway for accelerated growth in 2026.

Over the past 18 months, the Company has been strategically building the infrastructure, partnerships, and product portfolio necessary to expand the scaling of Havana Roasters Coffee® as a multi-channel premium coffee brand. These efforts are now approaching critical inflection points that management expects will drive meaningful value creation for shareholders.

18 months of strategic execution positions Company for transformative 2026 growth across retail, wholesale, and new product categories

Strategic Progress Across Multiple Growth Vectors

HRC Coffee Roasters LLC is the exclusive license holder and commercialization platform of The Havana Roasters Coffee Companies brand. All subsidiaries operate under license from HRC Coffee Roasters LLC.

The Company has made significant advances in several key areas:

Retail Expansion: Under HRC Hospitality Corp., a subsidiary, the Company is finalizing preparations for the opening of the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar retail location in Hollywood, California. This high-visibility establishment will serve as both a revenue-generating operation and a showcase for the brand's authentic Cuban-style coffee heritage and hospitality experience.

Product Innovation: Under HRC Coffee Roasters, the wholesale subsidiary, development work on two major product line extensions is reaching completion. The Company will be introducing Havana Roasters Coffee® in Nespresso-compatible pod format, addressing the rapidly growing single-serve premium coffee market. Additionally, under The HRC Beverage Company subsidiary, Ready-to-Drink (RTD) versions of Havana Roasters Coffee® are in advanced formulation and production planning stages, positioning the brand to capture share in the high-growth convenience beverage category.

Operational Scaling: The Company is expanding its roasting capabilities, strengthening its wholesale distribution networks, advancing franchise program development, and enhancing its e-commerce infrastructure - all designed to support accelerated commercialization.

Corporate Positioning: The Company, through its exclusive license, has been working diligently to complete regulatory processes that will align its public corporate identity with the Havana Roasters Coffee® brand and operations it has been building since taking control in 2023.

Gabriel Martinez, Chairman and CEO, commented, "The past 18 months have been focused on execution. We've been building the foundation for what we believe will be a breakout year in 2026. Our team has worked tirelessly to advance initiatives across retail, wholesale, product development, franchise systems, and operational infrastructure."

"We are now approaching several important milestones that we believe will significantly enhance shareholder value and market visibility. In the coming weeks, we will be announcing major corporate developments that reflect the transformation this Company has undergone. These announcements will provide investors with a clear picture of where we are today and where we are headed."

"Havana Roasters Coffee® has authentic heritage, premium positioning, and a passionate team committed to bringing our brand to consumers across multiple touchpoints. We believe we are entering an exciting phase of growth and look forward to sharing more details with our shareholders and the investment community very soon."

About Havana Roasters Coffee Companies

Operating as Havana Roasters Coffee®, the Company is the exclusive license holder and commercialization platform for a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. The Company is executing a multi-channel growth strategy encompassing wholesale distribution, licensed retail locations, franchise development, e-commerce, RTD beverages and hospitality services. With expanded production capabilities and a diversifying product portfolio, the Company is positioned to scale the Havana Roasters Coffee® brand across multiple market segments in the US and internationally.

More information is available at thehrccompanies.com.

Media Contact:
Leonard Braumberger, Director of Marketing
Tel. 310-841-5574
Email: media@thehrccompanies.com

Corporate Contact:
Gabriel Martinez, President and CEO
Email: gabriel@hrcholdingscorp.com

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of the federal securities laws. All statements other than statements of historical fact included in this presentation are forward-looking statements. These statements relate to analyses and other information, which are based on forecasts of future results and estimates of amounts not yet determinable. These statements also relate to our future prospects, developments, and business strategies. These forward-looking statements may be identified by the use of terms and phrases such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "target," "will" and similar terms and phrases, including references to assumptions. However, these words are not the exclusive means of identifying such statements. Although we believe that our plans, intentions, and expectations reflected in or suggested by such forward-looking statements are reasonable, we cannot assure you that we will achieve those plans, intentions, or expectations. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected or may prove unachievable.

The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events, or otherwise, except as otherwise required by law.

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