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By: citybiz
September 4, 2025

Curated TLDR

Zamna Launches Patented Identity Tech with Iberojet to Transform Travel Compliance and Cut Airport Queues Across Iberian Long-Haul Routes

  • Iberojet will validate passenger documentation through Zamna in a major first for identity technology
  • Zamna’s upstream infrastructure verifies passengers before they fly—eliminating 100% of documentation fines and unlocking new data for airline operations

London software company Zamna has today announced the launch of its patented identity infrastructure with Spanish and Portuguese airline Iberojet, part of Ávoris Corporación Empresarial.

The deployment forms a central part of Iberojet’s broader digital transformation strategy, aimed at cutting queues, reducing manual checks, and ensuring compliance at scale as international travel rules tighten.

Operating seamlessly and in real-time, Zamna’s unique patented technology pre-validates passports, boarding passes, and travel documents days or even weeks before travellers arrive at the airport. It ensures compliance with each destination’s specific entry requirements and provides passengers with early visibility if anything needs correcting.

Within the first month of operation, more than 60% of passengers who checked in online entered the Zamna flow, and nearly 70% of them were fully verified to fly in advance. Of the few passengers (5%) who were not verified, nearly 70% failed the check due to simple discrepancies in identification. For the first time, Iberojet now has advance visibility into the reasons why identity checks fail, even before passengers arrive at the airport. Zamna flags these issues in advance, enabling airlines to take proactive action and reduce last-minute manual interventions.

Irra Ariella Khi, CEO and Co-Founder at Zamna, commented: “This deployment isn’t just about smoother check-in; it’s about taking the regulatory and financial liability for doc checks away from airlines. We are not only automating checks against travel rules and unlocking digital boarding passes. Zamna removes 100% of fines from invalid visas, mismatched IDs, or missed eTAs. As travel rules tighten, and more destinations impose strict and fast-changing entry requirements, airlines need solutions that guarantee compliance at scale. Zamna does exactly that and we take full liability for getting it right.”

The system is already live on Iberojet’s long-haul routes from the Iberian Peninsula, Spain and Portugal to Latin America and the Caribbean, including Mexico, Costa Rica, the Dominican Republic, Honduras and to other destinations. Expansion is planned for return journeys into Europe, as well as additional routes.

The fully configured deployment was designed to align with Iberojet’s existing tech stack and operational processes, including a custom-branded WebView embedded directly within the airline’s relaunched online check-in experience. Once a booking is made, the system inspects it, requests the necessary documentation, checks destination-specific travel rules, and validates immigration or entry requirements as needed.

Toni Pou Mir, BT & IT Director Iberojet, shared: We’ve seen the potential of this tool firsthand — reducing the check-in process from over an hour to under thirty minutes. We witnessed it happen in real time. Partnering with Zamna has eased the pressure on our frontline teams, reduced queues, and made the process more intuitive for passengers. Even in complex cases, the system manages compliance seamlessly in the background, allowing our staff to focus their time and energy where it truly matters. It’s a smarter, more human way to operate.”

About Zamna

Zamna is the leading provider of identity and document validation technology for the travel sector, delivering proven, production-grade solutions for some of the world’s most recognised airlines. We are trusted by carriers including British Airways (IAG), Volaris, Viva Aerobus, WestJet, and Iberojet to deliver accurate, automated document validation that reduces costs, eliminates risk, and elevates the passenger experience.

The Zamna AI platform has validated over 70 million documents to date, covering 2,500+ document types from 140+ countries, including passports, visas, national IDs, residency permits, and more. Our technology operates 24/7 in live airline environments with success rates of over 90% passenger clearance upstream and 100% elimination of documentation fines where deployed.

About Iberojet

Iberojet is a long- and medium-haul airline that is part of Ávoris Corporación Empresarial, a leading global tour operator in the Iberian Peninsula. It began operating in 2013 with a hybrid business model offering scheduled services, special flights, wet lease operations and cargo marketing on its routes. Based in Madrid, Barcelona and Lisbon, it offers a seamless experience tailored to the needs of its B2B and B2C customers. Its fleet consists of eight aircraft, seven wide-body (two A350-900s, two A330-300s, one A330-900neo, one A330-300 with business class, and one A330-900neo with business class) and one narrow-body (A320-214). It offers a wide range of destinations that are constantly growing and evolving. The airline currently flies to more than 15 destinations in Europe, the Caribbean, the Indian Ocean and Southeast Asia, including Costa Rica, Honduras, Cancun, Punta Cana, Bangkok, Querétaro, Mauritius, Orlando, Santa Clara and La Romana. One of Iberojet’s fundamental pillars is its commitment to responsible practices in terms of quality and the environment. Iberojet is a member of IATA and has IOSA, ISO 9001 and ISO 14001 certifications. For more information, please visit: https://www.iberojet.com

The post Zamna Launches Patented Identity Tech with Iberojet to Transform Travel Compliance and Cut Airport Queues Across Iberian Long-Haul Routes appeared first on citybiz.

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