Once Upon A Child®, the leading children’s clothing and accessories retail resale concept, announced the grand opening of its location in Wilson located at 2101 Tarboro St. The brand is known for providing local parents with a place that not only puts cash back into their pockets, but sells gently used children’s clothing, shoes, toys, accessories and equipment for less.

With a focus on being a sustainable shopping resource for local families, the new Once Upon A Child in Wilson opens on October 30. Once Upon A Child is part of Winmark – the Resale Company®, a unique national retail resale franchise that focuses on sustainability, small business formation and providing Resale for Everyone®.

Meet the Local Owner

As a longtime Once Upon A Child shopper, Rease Newton often made the 45-minute trip to the nearest store before realizing families in her hometown of Wilson deserved the same opportunity closer to home. A mom of three and former educator with a passion for serving others, she saw the franchise as the perfect way to give back to her community while making life easier for local parents. Together with her parents, Tom and Tonya Allen, who are also co-owners and proud supporters of the venture, Rease is excited to bring quality, affordable children’s items and a family-focused shopping experience to Wilson.

“I remember seeing the franchise sticker on the window and thinking, ‘Our town deserves this,’” said Newton. “Wilson is such a hardworking, family-oriented community, and I’m excited to give local parents a place where they can save money, shop sustainably, and connect with others.”

Grand Opening Event Details

Beginning October 30 and throughout the weekend, Once Upon A Child Wilson is inviting guests to stop in to experience the following:

• All Day Thursday – Sunday: Bounce House courtesy of Bounce-N-Style on-site and Raffle Giveaways from various local businesses

• Thursday, October 30: First 25 Customers receive $25 gift card. Kids can enjoy free face painting and a petting zoo on-site from 3:30 to 5:30 p.m. The Painted Farmer will also be on site from 3:30 to 5:50 p.m. with traveling goats! Customers can also enjoy free cupcakes while supplies last.
• Friday, October 31: El Cafecito, a mobile coffee cart, will be on site selling goodies from 9:30 a.m. to 12:00 p.m. Superhero “Spider Hero” will be on-site from 2-4 p.m. Kids can also Trick-or-Treat around the store in their costumes from 4-7 p.m.
• Saturday, November 1: William’s Creations on site selling food.
• Sunday, November 2: Double Point Sunday – Earn double points in your customer loyalty account for every $10 you buy from or sell to us! William’s Creations will also be selling food on-site.

More about Once Upon A Child Wilson

Once Upon A Child’s unique retail resale concept allows for clothing, toys and accessories for kids to end up in someone else’s house rather than thrown into a landfill, providing a resource for new or existing parents who are looking to update their children’s closet on a budget and in a mindful environmental manner.

Unlike a typical consignment store, Once Upon A Child does not require appointments and pays on the spot for items it purchases from consumers. At Once Upon A Child families are able to buy necessities for their children at great values, and turn their gently used items into cash.

In addition, Once Upon A Child ensures that all products purchased and sold meet mandatory and voluntary safety standards. Staff members stay up-to-date on current recalled items, immediately pulling all recalled products from shelves and making sure all items purchased are safety-checked to meet current standards.

For questions on the buying process or store hours, the new Once Upon A Child can be reached at (252)-265-3010 or https://onceuponachild.com/locations/wilson-nc/ .

About Once Upon A Child®

Once Upon A Child leads the nation in the buying and selling of gently used kids’ merchandise – from children’s apparel, baby equipment and footwear to books, toys and more. With more than 435 franchised stores in the United States and Canada, we are focused on sustainable style and play. Once Upon A Child is franchised by Winmark – the Resale Company®, which also franchises Plato’s Closet®, Play It Again Sports®, Style Encore® and Music Go Round®. Together, Winmark franchise brands have helped recycle over 2 billion items since 2010, keeping reusable goods out of landfills and in the hands of new owners. For more information visit www.onceuponachild.com.

About Winmark Corporation

Winmark – the Resale Company®, is a nationally recognized franchisor focused on sustainability and

small business formation. We champion and guide entrepreneurs interested in operating one of our

award winning resale franchises: Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style

Encore® and Music Go Round®. At September 27, 2025, there were 1,377 franchises in operation and over 2,800 available territories. An additional 77 franchises have been awarded but are not open.

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