Curated News
By: NewsRamp Editorial Staff
October 24, 2025
Once Upon A Child Opens Sustainable Kids' Resale Store in Wilson
TLDR
- Parents can earn cash by selling gently used children's items and save money buying quality secondhand products at Once Upon A Child's new Wilson location.
- Once Upon A Child pays cash immediately for accepted items without appointments and safety-checks all products against current standards before resale.
- This sustainable resale model reduces landfill waste while making children's essentials affordable for Wilson families and supporting local small business.
- The grand opening weekend features a bounce house, petting zoo with traveling goats, superhero visits, trick-or-treating, and double loyalty points on Sunday.
Impact - Why it Matters
This opening represents a significant development for Wilson families facing rising costs of raising children while also addressing environmental concerns about textile waste. With children quickly outgrowing clothing and toys, the resale model provides substantial financial relief for parents while keeping usable items out of landfills. The store's immediate payment system and no-appointment policy make it more accessible than traditional consignment shops, creating both economic opportunity and environmental benefits for the community. As childhood expenses continue to climb, this sustainable shopping option helps families stretch their budgets while reducing their environmental footprint.
Summary
Once Upon A Child®, the leading children's resale retail concept, has announced the grand opening of its new Wilson location at 2101 Tarboro Street, bringing affordable, sustainable shopping options to local families. The store, which opens on October 30, specializes in gently used children's clothing, shoes, toys, accessories, and equipment, offering parents both significant savings and the opportunity to earn cash by selling their children's outgrown items. As part of Winmark – the Resale Company®, this franchise represents a growing movement toward sustainable consumerism while supporting small business formation in communities across the nation.
The Wilson location is spearheaded by local entrepreneur Rease Newton, a longtime Once Upon A Child shopper who recognized the need for such a resource in her hometown. Newton, a mother of three and former educator, was inspired to open the franchise after regularly making 45-minute trips to the nearest store, realizing Wilson families deserved the same convenience and savings closer to home. She is joined by her parents, Tom and Tonya Allen, as co-owners in this family-focused venture that aims to serve the hardworking, family-oriented community of Wilson while promoting sustainable shopping practices and community connection.
The grand opening celebration runs from October 30 through November 2 with an array of family-friendly activities and special offers. Highlights include a bounce house courtesy of Bounce-N-Style, raffle giveaways from local businesses, and daily events such as free face painting, a petting zoo with traveling goats from The Painted Farmer, superhero appearances, Halloween trick-or-treating, and food vendors including El Cafecito mobile coffee cart and William's Creations. The store's unique resale model eliminates the need for appointments and provides immediate payment for accepted items, while ensuring all products meet current safety standards through rigorous checking processes that immediately remove any recalled items from inventory.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Once Upon A Child Opens Sustainable Kids' Resale Store in Wilson
