Dan Conklin's New Book Helps Business Owners Avoid Leaving Money on the Table at Exit

APEX, NC, October 08, 2026 /24-7PressRelease/ -- Dan Conklin, a Certified Exit Planning Advisor (CEPA) and founder of Bizical Fitness, has released Business Strong, Beyond the Trap, a guide for business owners preparing to sell, transition, or pass on the companies they've built.

"The gap between what an owner receives and what they could have planned for is frequently measured in seven figures," Conklin said. "This isn't a failure of ambition. It's a failure of preparation."

Business Strong introduces the V.R.T. Going Vertical methodology, a framework built around three pillars: Valuable, Repeatable, and Teachable. The book identifies eight value drivers that separate a sellable company from a business that functions primarily as its owner's high-income job.

Structured around six stages of an owner's journey (The Calling, The Training, The Crossroads, The Close, The Legacy Path, and The Champion Mindset), the book lets readers start wherever their business currently stands. It includes a 24-week owner sprint, exit planning worksheets, and a glossary of exit-planning terms.

Conklin holds CEPA and Certified Employee Ownership Advisor (CEOA) credentials and has advised business owners across a range of exit structures, including stock sales, ESOPs, family transitions, and employee ownership arrangements. His practice, Bizical Fitness, works with companies generating $900,000 to $15 million in annual revenue.

"You built something most people would never attempt," Conklin writes in the book's introduction. "This book makes sure it's worth everything you put into it."

Business Strong, Beyond the Trap is available through major retailers and at bizicalfitness.com.

About Bizical Fitness

Bizical Fitness is an exit-planning coaching practice serving business owners with $900,000 to $15 million in annual revenue. Founded by Dan Conklin, the practice focuses on business value optimization and positioning owners for strategic exits through sale, employee ownership, or family transition. Learn more at bizicalfitness.com.

About Dan Conklin

Dan Conklin, CEPA, CEOA, AAMS, is based in Apex, North Carolina. He holds the Accredited Asset Management Specialist (AAMS) designation and Series 7 and Series 66 securities licenses, and serves as an Investment Advisor Representative at Hunter Street Investment Advisors, an SEC-registered investment advisory firm. His work focuses on helping business owners build sellable, transferable companies and on advising owners considering employee ownership as an alternative to private equity sales.

Media Contact
Author Name: Dan Conklin
Business Name: Bizical Fitness
Email: [email protected]
Business mail: [email protected]
Website: bizicalfitness.com
Publisher: New York Publishing Labs

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